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http://dx.doi.org/10.5392/JKCA.2014.14.12.818

A Study on Parents' Mental Model of Media Environment and Children's Media Use  

Lee, Ran (성균관대학교 아동청소년학과)
Hong, Jimin (성균관대학교 아동청소년학과)
Publication Information
The Journal of the Korea Contents Association / v.14, no.12, 2014 , pp. 818-834 More about this Journal
Abstract
The purpose of this study is to examine parents' mental model of media environment and children's media use and to provide some educational suggestions. For this purpose, twelve parents of second-graders to fourth-graders sampled in elementary schools were interviewed with three activities such as a word-association experiment, a sentence completion task and a in-depth interview. The result was categorized into 8 elements such as interaction, source of supply and adverse effects. Furthermore, the analysis on the mental model of media use shows that firstly, the parents understand modern media reflects competence while they have a feeling of fear and newness on media themselves. Secondly, the parents show an ambivalent understanding on media use in terms of both negative and positive effects and have a tendency to control them. Another finding is the fact that the parents understand digital media as a representation of both connection and disconnection. Also, the parents realize media as a cause of conflict and as a place for reconciliation as well. Finally, it is showed that media is not only a personal territory but also a part of social system in the parents' understanding. Based on these findings, some interpretations and parents' educational applications are provided in terms of the Meyrowitz(1998; 1999)'s three perspectives on media.
Keywords
Media Mental Model; Media Environment; Children's Media Use; Qualitative Study;
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