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http://dx.doi.org/10.5392/JKCA.2013.13.06.067

Impacts of Intrinsic Motivation and Gender Difference on Video Game Genre Usage: A Multiple Group Comparison Approach  

Kim, Jung Kyu (경성대학교 광고홍보학과)
Ahn, Jungsun (홍익대학교 광고홍보학부)
Publication Information
The Journal of the Korea Contents Association / v.13, no.6, 2013 , pp. 67-76 More about this Journal
Abstract
By integrating of intrinsic motivation theory and flow theory, this study sought to investigate the causal linkage among optimal balance of video game player's perceived skill and challenge, flow experience, intrinsic motivation and video game genre usage. A path analysis showed that the different types of video game usage were directly influenced by players' intrinsic motivations, which were also reinforced by players' flow experiences of enjoyment. However, the path model with a multiple group approach provided no strong evidence for gender differences in the relationships between the variables of interest.
Keywords
Game; Intrinsic Motivation; Flow;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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