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http://dx.doi.org/10.5392/JKCA.2013.13.05.037

Exploratory Approach of Social Gameplay Behavior Pattern : Case Study of World of Warcrafts  

Song, Seung-Keun (동서대학교 디지털콘텐츠학부)
Publication Information
The Journal of the Korea Contents Association / v.13, no.5, 2013 , pp. 37-47 More about this Journal
Abstract
The objective of this research is to discover the rule of gameplay related to the task interdependence to analyse the behavior pattern of social gameplay. Previous literatures related to the gameplay were reviewed and game which was suitable for the gameplay of the task interdependence was selected. A party-play includes a team of five people in the experiment during the gameplay with think-aloud method and video/audio data about action protocol and verbal report were collected. The video observation and protocol analysis were conducted to analyse data. The objective coding scheme were developed from consolidated sequence model task analysis. The player's behavior was analysed. The result was revealed that four rules and four modified rules were included into the total eight behavior pattern. A behavior graph integrated with five gameplay was written. The excellent cooperative spot and error and failure place could be identified. The social gameplay behavior graph is expected to be the key practical design guideline on whether the level design and balance design are proper.
Keywords
Social Gameplay; Protocol Analysis; Consolidated Sequence Model; Level Design; Balance Design;
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Times Cited By KSCI : 2  (Citation Analysis)
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