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http://dx.doi.org/10.5392/JKCA.2013.13.01.210

Analysis of Creative Content Policy in Korea -Effect of Extrinsic Rewards on Intrinsic Motivation-  

Chung, Yoon-Kyung (순천향대학교 신문방송학과)
Kim, Mi-Sun (이화여자대학교 커뮤니케이션미디어연구소)
Publication Information
The Journal of the Korea Contents Association / v.13, no.1, 2013 , pp. 210-220 More about this Journal
Abstract
This study explores the performances of Korean content policies to subsidize creative content industry. This study conducts survey on 402 creative industry employees. Research result shows that the current policy has some effects of extrinsic rewards on intrinsic motivation in subjects' perception of market development. Besides the perception, however, Korean subsidize policy sees to have low performances in general. The findings suggests that the industry subjects are not satisfied with the current policies. It is necessary to reconsider the direction of the contests policy.
Keywords
Creative Industry; Contents Policy; Policy Assessment; Effects of Extrinsic Rewards on Intrinsic Motivation;
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