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http://dx.doi.org/10.5392/JKCA.2012.12.10.116

Design Development for the Ocean & Leasure Industry  

Kang, Bum-Kyu (동서대학교 산업디자인과)
Lee, Bo-Bae (동서대학교 BK21 에코디자인팀)
Kim, Sung-Hyun (건국대학교 산업디자인학부)
Publication Information
The Journal of the Korea Contents Association / v.12, no.10, 2012 , pp. 116-127 More about this Journal
Abstract
With the recent rapid growth in the number of people who enjoy marine and leisure activities in Korea, the marine leisure industry faces good opportunities for development. Korean brands are in between them. In this situation, new and innovative products related to an inflatable tube, which is one of the most popular marine leisure items, will help to increase sales of domestic companies and to pioneer a new market. Research methods are largely divided into 4: investigation, analysis & synthesis, development and evaluation. This paper introduces a "tube cushion" which is an inflatable tube covered by fabrics. It can be functioned at home 365 days a year as a cushion or a children's plaything. Tactile fabrics, neoprene and air-mesh, are used as the cover with a zipper, making it easy to open and close. Moreover, by putting together tubes and connecting them with snap fastener attached straps, the cushion can be transformed into a chair, a table, a tunnel, a train, and so on, serving as a creative plaything for children. With this paper, it is expected that new and innovative items differentiated from others, like this crossover tube cushion, will help to create a 'Blue Ocean' market for the marine leisure industry from the long-term perspective.
Keywords
Marine Leisure; Marine Goods; Water Goods; Inflatable Tube; Cushion; Cushion for Play; Children's Cushion;
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