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http://dx.doi.org/10.5392/JKCA.2011.11.11.390

Effectiveness of Business Incubators' Tenants Support Strategies  

Limb, Seong-Joon (중앙대학교 경영학부)
Kim, Chang-Kwon (중앙대학교 대학원 경영학과)
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Abstract
Conducting a large-scale survey to tenants of domestic business incubators(BI) in diverse growth stages, this study investigates the level of importance, satisfaction, and expectation-fulfillment perceived by tenants on various services of BI. Results of the study show that highly ranked BIs' support services in terms of importance and satisfaction levels perceived by tenants in various growth stages are quite different than highly ranked BIs' support services in terms of the expectation-fulfillment level which is measured by the gap between the level of perceived importance and satisfaction. Such findings should help BI formulating effective support and resource allocation strategies.
Keywords
Business Incubator; Venture Creation; Growth Stage; BI-Services; Importance; Satisfaction; Expectation-fulfillment;
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