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http://dx.doi.org/10.5392/JKCA.2010.10.9.318

Effects of Perceived Attributes on the Purchase Intention of Smart-Phone  

Kim, Soo-Hyun (배재대학교 경영학과)
Publication Information
The Journal of the Korea Contents Association / v.10, no.9, 2010 , pp. 318-326 More about this Journal
Abstract
In this paper we investigate the factors influencing the purchase intention of Smart-Phone which was introduced recently. Smart-Phone is a new information technology that converges PDA into a mobile phone. It has a various functions such as phone, information processing, Internet search etc. New information technology like Smart-Phone gives us a very important and interesting research issue, which is to find and prove the factors influencing the purchase intention. We try to find and prove the factors influencing the purchase intention of Smart-Phone by expanding Technology Acceptance Model. We include the perceived playfulness to the research model in order to analyze the factors. This empirical paper proves that the perceived usefulness, the perceived ease-of-use, and the perceived playfulness give positive effects to the purchase intention. In addition, this paper indicates some managerial implications that various and useful applications and the easy user interface can help to increase the degree of user acceptance.
Keywords
Smart-Phone; Technology Acceptance Model; Perceived Usefulness; Perceived Ease-of-Use; Perceived Playfulness; Purchase Intention;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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