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http://dx.doi.org/10.5392/JKCA.2010.10.1.147

The Relationship of Brand Awareness and User Experience in 3D GUI Mobile Phone  

Kim, Seung-In (홍익대학교 국제디자인전문대학원 디지털미디어디자인학과)
Shin, Gwi-Ja (홍익대학교 국제디자인전문대학원 디지털미디어디자인학과)
Publication Information
The Journal of the Korea Contents Association / v.10, no.1, 2010 , pp. 147-159 More about this Journal
Abstract
The touch screen phone launched domestically in Korea, unlike the existing plane UI, it applied a cubic shape of 3D UI which provides three dimensional solid graphic. This study proposes to examine the correlation between the users' experience of 3D GUI, which were made by two different companies, and the brand. From this point of view, this study sets up a hypothesis about intimate correlation between individual differentiated brand and the user experience. Base on that, a model was designed. This study measured the satisfaction of user experience through the disclosure and non-disclosure of brand, focusing on 3D GUI cases which were launched so far, and it demonstrated that there was a clear difference in the degree of satisfaction. Through this examine, a brand was confirmed as one of the important element of user experience in using the 3D GUI that was launched competitively by companies. Therefore, the result of this study suggest that the designers need to establish strategies that make the brand as the core subject of design during the process of manufacturing product and service.
Keywords
3D GUI; User Experience Design; Brand; Mobile Phone;
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