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http://dx.doi.org/10.29049/rjcc.2022.30.3.348

Development of modern women's Hanbok design by analyzing design elements  

Park, Eunju (Dept. of Fashion Industry, Sungshin Women's University)
Rhee, Youngju (Dept. of Fashion Industry, Sungshin Women's University)
Publication Information
The Research Journal of the Costume Culture / v.30, no.3, 2022 , pp. 348-365 More about this Journal
Abstract
The purpose of this study is to develop Korean clothing designs that can satisfy future consumer's needs based on the elements extracted through the content analysis method in a study on the design elements expressed in traditional outfits in the 2010s. To this end, data analyzing Hanbok in wedding magazines were used, and after extracting design elements, research methods for empirical design development were used. After subclassifying the major design elements, factors with a steady increase in frequency and appearance rate were identified. Through this, five elements capable of aesthetic sampling were extracted by complex expression methods and expressed in a total of seven combinations. The types extracted from the design elements are items, silhouette, top shape, skirt shape, skirt length, mixed items with increasing frequency. In the element of color, the adjacent color harmony, which showed the highest frequency of color, and the white-blue harmony, which showed an increase among them, were extracted. When using materials, top and skirt have similar usage rates of the same and different materials, so both contents were extracted, and many patterns were arranged in the top and the whole, but these three were extracted because there were increasing cases where there were no patterns. In the case of decoration, embroidery, pintuck, sakdong, applique, lace, ribbon on the top, silver foil and print on the skirt were extracted. Through this study, it was possible to propose a future Korean costume design model.
Keywords
design element; modern hanbok; design of hanbok;
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