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http://dx.doi.org/10.29049/rjcc.2021.29.6.849

An analysis of the production conditions for small-sized women's jacket products - Focusing on young contemporary brands for spring/summer 2021 -  

Lee, Yujin (Dept. of Clothing & Textiles, Pusan National University)
Jang, Jeongah (Dept. of Clothing & Textiles, Pusan National University)
Publication Information
The Research Journal of the Costume Culture / v.29, no.6, 2021 , pp. 849-864 More about this Journal
Abstract
This study analyzed product conditions in terms of "size system," "clothing construction depending on fit," "details," "colors," and "prices," with an emphasis on young contemporary brands for spring/summer 2021, in order to provide basic data for the development of small-sized women's jackets. Out of 96 domestic and foreign brands, the study analyzed 254 small-sized jacket products from 23 brands that produce size-XS jackets. First, when examining the sizes for women's jackets, we found that 8 out of the 23 brands offer a size-XXS option. After conducting tree analysis to analyze the factors affecting the production of size-XXS, the study found significant results in the areas of "distinction between domestic and foreign brands" and "product price." Second, after categorizing small-sized women's jackets into 3 categories-fit-slim, basic, and straight-the study analyzed clothing construction elements depending on fit. This seasons mainly feature straight-fit's hip-line length jacket, a 4-panel pattern, and a panel without a waist dart. Third, the study, through the analysis of the colors of small-sized women's jackets, found a higher frequency of colors in the order of black (23.0%), white (13.3%), and beige tones (10.1%), with additional colors such as sky blue, rose pink, and aquamarine in production, which exhibit the senses of the seasons. Price analysis revealed that small-sized jackets constituted a price range at the mid-to-low end, as in ₩50,000-100,000 (30.3%), ₩100,000-150,000 (19.3%), and ₩150,000-200,000 (11.8%).
Keywords
small size; women's jacket; production condition; size system;
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