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http://dx.doi.org/10.29049/rjcc.2020.28.2.265

Informatics analysis of consumer reviews for 「Frozen 2」 fashion collaboration products - Semantic networks and sentiment analysis -  

Choi, Yeong-Hyeon (Dept. of Clothing and Textiles, Hanyang University)
Lee, Kyu-Hye (Dept. of Clothing and Textiles, Hanyang University)
Publication Information
The Research Journal of the Costume Culture / v.28, no.2, 2020 , pp. 265-284 More about this Journal
Abstract
This study aimed to analyze the performance of Disney-collaborated fashion lines based on online consumer reviews. To do so, the researchers employed text mining and network analysis to identify key words in the reviews of these products. Blogs, internet cafes, and web documents provided by Naver, Daum, and YoutTube were selected as subjects for the analysis. The analysis period was limited to one year after for the 2019. Data collection and analysis were conducted using Python 3.7, Textom, and NodeXL. The research terms in question were as follows: 'Disney fashion collaboration' and 'Frozen fashion collaboration'. Preliminary survey results indicated that 'Elsa's dress' was the most frequently mentioned term and that the domestic fashion brand Eland Retail was the most active in selling Disney branded clothing through its own brand. The writers of reviews for Disney-collaborated fashion products were primarily mothers with daughters. Their decision to purchase these products was based upon the following factors; price, size, stability of decoration, shipping, laundry, and retailer. The motives for purchasing the product were the positive response of the consumer's child and the satisfaction of the parents due to the child's response. The problems to be solved included insufficient quantity of supply, delay in delivery, expensive price considering the number of times children's clothes are worn, poor glitter decoration, faded color, contamination from laundry, and undesirable smells immediately after the purchase.
Keywords
Disney animation; Frozen; fashion collaboration; semantic network analysis; sentiment analysis;
Citations & Related Records
Times Cited By KSCI : 12  (Citation Analysis)
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