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http://dx.doi.org/10.29049/rjcc.2020.28.2.245

The interpretation of Korean orientalism as the practice of globalization of tradition - The study on the designers Kim Jihaye and Lee Jeanyoun's works from 2000 to 2012 -  

Choi, Seungyeun (The Institute of Asian Culture, Mokpo National University)
Publication Information
The Research Journal of the Costume Culture / v.28, no.2, 2020 , pp. 245-264 More about this Journal
Abstract
This study identifies Kim Jihaye and Lee Jeanyoun as actor-networks with cultural values and meanings. It analyzes the process of reorganizing their works into Korean orientalism via an action of co-construction with formative techniques. First, the historical context of orientalism formed in the fashion world will be studied, followed by the design characteristics of orientalism, and the correlation between the Korean orientalism of these designers on the world stage influenced by the globalization discourse of Korean tradition since the 1980s. Next, works of Kim Jihaye and Lee Jeanyoun from 2000 to 2012 will be analyzed, revealing aspects of Korean image reproduction. Consequently, this study finds that the Korean image is restructured socio-culturally through technological imagery as a reproduction of reality by the production subject. This study reminds us of the reflective and cultural meaning of fashion designers in the area of image reproduction, sociocultural practice, and materials and technology.
Keywords
Korean orientalism; image; representation; sociocultural practice; technical reconstruction;
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