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http://dx.doi.org/10.7741/rjcc.2017.25.4.519

Fabric color and color difference recognized by smartphone display during mobile shopping - Focused on instrument analysis method -  

Kim, Taejin (Dept. of Clothing and Textiles, Hanyang University)
Sang, Jeong Seon (Dept. of Clothing and Textiles, Hanyang University)
Park, Myung-Ja (Dept. of Clothing and Textiles, Hanyang University)
Publication Information
The Research Journal of the Costume Culture / v.25, no.4, 2017 , pp. 519-528 More about this Journal
Abstract
Mobile shoppers have encountered frequent color mismatch in the products that they have purchased, as they can only rely on their sense of sight. Therefore, fabric color and color difference recognized by smartphone display during mobile shopping were studied using instrument analysis method. It aimed to gather precise information on actual fabric color understanding of the mobile shoppers purchasing textile products. Three smartphones were selected from LG, Samsung, and Apple companies, and four colors were researched (red, yellow, green and blue) to both polyester and wool test fabrics for color analysis though color measuring instruments. The results from the spectrophotometer indicated that the color coordinate location of smartphone fabric color is similarly distributed regardless of the type of fabric. The Samsung smartphone displays a relatively high color chroma (especially on red-colored fabric) regardless of the type of fabric due to a high color reproduction range. In contrast, the LG smartphone, which has high color temperature, displays high color chroma on the blue colored fabric with a significant color mismatch between the actual fabric color and smartphone fabric color. From the results of this study, issues related to mobile shopping can be addressed through an analysis of the products sold, the smartphone's color representation, and user understanding.
Keywords
mismatch; smartphone; mobile shopping; color difference; display;
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Times Cited By KSCI : 1  (Citation Analysis)
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