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Subcultural Style in the Turn of the nst Century High Fashion -The Case of Punk Look-  

임은혁 (서울대학교 의류학과)
Publication Information
Journal of the Korean Society of Costume / v.53, no.2, 2003 , pp. 71-85 More about this Journal
Abstract
In the turn of the century, fashion designers have not just drawn upon one or two subcultural styles but have extracted elements from many subcultures to use in a single collection. In true postmodern style these are freely combined with historical, cross-cultural and futuristic influences to create new fashions. The process could be explained by bubble-up phenomenon, retroism. pastiche and pursuit of pleasure. In the course of illustrating subcultural styles transformed into mainstream fashion, the case of Punk was studied as a turning point of modernist and postmodern period which have been introduced by high fashion designers since the birth in 1976. The following cases have continued to appear entering upon the third millennium and the aesthetic value of those can be summarized as ambiguity, eclecticism, and deconstruction. In other words. the energy and authenticity of Punk has been considered to be desirable in high fashion, however designers focus on clothing and adornment rather than ideology and lifestyle. The aesthetic property of subcultural style defeats the established notion of standardized fashion and stimulates new consciousness. which allows a room to be diversified and subdivided.
Keywords
Bubble-up phenomenon; Pastiche; Pursuit of pleasure; Ambiguity; Eclecticism; Deconstruction;
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