Browse > Article

Providing Dynamic Personalized Commercials for PDRs in Metadata Service Environment  

Yoon Kyoungro (Division of Computer Sciende and Engineering, Konkuk University)
Lee Hee-Kyung (Broadcasting Media Research Group, Electronics and Telecommunications Research Institute (ETRI))
Kang Jung-Won (Broadcasting Media Research Group, Electronics and Telecommunications Research Institute (ETRI))
Kim Jae-Gon (Broadcasting Media Research Group, Electronics and Telecommunications Research Institute (ETRI))
Publication Information
Journal of Broadcast Engineering / v.9, no.4, 2004 , pp. 334-344 More about this Journal
Abstract
The convergence of metadata service and the PDR with digital storage device enables new services. Among which, providing dynamic commercials make it possible for the commercials stored in the PDR to be a beneficial information source instead of a dull and not-so-interesting time-consuming content. It also improves consumer concentration and makes the commercials more effective. This paper provides list of various functionality provided by dynamic personalized commercials based on metadata and PDR. The proposed information structure supporting these functionality is based on the digital item concept of MPEG-2I. This paper also provides brief description on how the proposed information structure can be used to implement the listed functionality of dynamic persona1ized commercials.
Keywords
PDR; Metadata; TV-Anytime;
Citations & Related Records
연도 인용수 순위
  • Reference
1 Advance Television Systems Committee, www.atsc.org
2 International Organization for Standardization, ISO/IEC 21000-7: 2004(E), Information technology-Multimedia Framework (MPEG-21) Part 7: Digital Item Adaptation, 10월, 2004년
3 OpenCable, www.opencable.com
4 International Organization for Standardization, ISO/IEC 15938-5:2003(E), Information technology - Multimedia content description interface - Part 5: Multimedia Description Schemes, 5월, 2003년
5 W3C, XML Schema Part 1: Structures, Second Edition, W3C Recommendation, 10월, 2004년, www.w3c.org/TR/xmlschema-1/
6 TV-Anytime Forum, www.tv-anytime.org
7 CableLabs, www.cablelabs.com