Browse > Article

광고와 메타버스  

Song, Yeong-A (한국방송광고진흥공사)
Publication Information
Broadcasting and Media Magazine / v.27, no.3, 2022 , pp. 55-66 More about this Journal
Keywords
Citations & Related Records
연도 인용수 순위
  • Reference
1 Kumar, V., & Gupta, S. (2016). Conceptualizing the evolution and future of advertising. Journal of Advertising, 45:3, 302-317.   DOI
2 Rodgers, S., Yang, Y., Rettie, R., & Aplert, F. (2007). The web motivation inventory: Replication, extension and application to internet advertising. International Journal of Advertising, 26:4, 447-476.   DOI
3 Tyler, S., Hertel, P., & McCallum, M., & Ellis, H. (1979). Cognitive effort and memory. Journal of Experimental Psychology: Human Learning and Memory, 5:6. 607-617.   DOI
4 Ahn, S. G., & Bailenson, J. N. (2011). Self-endorsing versus other-endorsing in virutal environments: the effect on brand attitude and purchase intention. Journal of Advertising, 40:2, 93-106.   DOI
5 Richards, J., & Curran, C.M. (2002). Oracles on "Advertising": Searching for a definition, Journal of Advertising. 31:2, 63-77.   DOI
6 Kerr, G., & Richards, J. (2021). Redefining advertising in research and practice, International Journal of Advertising. 40:2, 175-198.   DOI
7 Kim, J. (2021). Advertising in the Metaverse: Research agenda, Journal of Interactive Advertising. 21:3, 141-144.   DOI
8 Ball, M. (2021). The metaverse: What it is, where to find it, who will build it, and Fortnite. Matthew Ball. vc, September 15, http://www.matthewball.vc/all/themetaverse
9 Rodgers, S., & Thorson, E. (2000). The interactive advertising model: How users perceive and process online ads. Journal of Interactive Advertising, 1:1, 42-61.
10 Rodgers, S. (2002). The interactive advertising model tested: the role of internet motives in ad processing. Journal of Interactive Advertising, 2:2, 22-33.   DOI
11 Papacharissi, Z., & Rubin, A. M. (2000). Predictors of Internet use. Journal of Broadcasting & Electronic Media, 44:2, 175-196.   DOI
12 Forbes (2022.03.18.). The Metaverse: The future of work. Forbes, retrieved from https://www.forbes.com/sites/forbesbusinesscouncil/2022/03/18/the-metaverse-the-future-of-work/?sh=51a0a1da4267
13 Clary, E., Ridge, R. D., Stukas, A. A., Snyder, M., Copeland, J., Haugen, J., & Miene, P. (1998). Understanding and assessing the motivations of volunteers: A functional approach: Journal of Personality and Social Psychology, 74:6, 1516-1530.   DOI
14 The Guardian (2021. 10.28.), Enter the metaverse: the digital future Mark Zuckerberg is steering us toward.
15 매일경제 (2022. 7. 6.). 광고업계 NFT 메타버스에 꽂혔다.
16 Schultz, D. (2016). The future of advertising or whatever we're going to call it. Journal of Advertising, 45:3, 276-285.   DOI
17 Dahlen, M., & Rosengren, S. (2016). If advertising won't die, what will it be? Toward a working definition of advertising. Journal of Advertising, 45:3, 334-345.   DOI
18 Deuze, M. (2016). Living in media and the future of advertising, Journal of Advertising. 45:3, 326-333.   DOI
19 Statista (2022). Main reasons for joining the metaverse according to internet users worldwide in 2021. Statista Research Department, retrieved from https://www.statista.com/statistics/1288870/reasons-joining-metaverse/
20 매일경제 (2022.3.14.). GS25 "메타버스 편의점에서도 진짜 물건 살 수 있어요" retrieved from https://www.mk.co.kr/news/business/view/2022/03/233400/