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Analysis of research trends in healthcare service marketing  

Kim, Woojin (Department of Preventive Medicine, Yonsei University College of Medicine)
Kim, Ji Man (Health Insurance Review and Assessment Service)
Shin, Jaeyong (Department of Preventive Medicine, Ajou University College of Medicine)
Kim, Tae Hyun (Graduate School of Public Health, Yonsei University)
Lee, Sang Gyu (Graduate School of Public Health, Yonsei University)
Publication Information
Korea Journal of Hospital Management / v.24, no.1, 2019 , pp. 21-35 More about this Journal
Abstract
Purposes: This study examines academic research trends and the change of patterns by analyzing researches related to healthcare service marketing from 1988 to 2016. Methodology: As research subjects, a total of 486 published articles were selected. It's to analyze them by dividing into research topics, methods and data by classifying the period into 1988-1999, 2000-2009, 2010-2016. Findings: From 1988 to 2016, 486 research articles on healthcare service marketing were published in academic journals. Research on healthcare service marketing has steadily increased. Most of the articles were about service quality, satisfaction, revisitation, and reuse. 452 research articles were quantitative research. Generally questionnaire surveys were used. Practical Implications: We suggest future research directions on the basis of the status of research on healthcare service marketing for the last 30 years.
Keywords
healthcare service marketing; research trend; healthcare research;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
연도 인용수 순위
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