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http://dx.doi.org/10.5916/jkosme.2010.34.8.1230

Study on the Development of the Business Model of Global A/S System at Marine Equipments  

Kim, Young-Hun (경남대학교 조선해양IT공학과)
Publication Information
Journal of Advanced Marine Engineering and Technology / v.34, no.8, 2010 , pp. 1230-1238 More about this Journal
Abstract
The manufacturing output of our country's marine equipment industry has enlarged due to the rapid growth of the shipbuilding industry in our country since the 1990's. But recently, the relative newcomers, BRICs, Vietnam and Turkey promote the shipbuilding industry with the government supports, but these countries will be the huge market in the marine equipments. So that, the marine equipment companies of our country should strengthen the international competitiveness, specially with the reinforcement of overseas marketing and after service. Korea Marine Equipment Association(KOMEA) established the Global Support Center in Busan to strengthen overseas marketing and technical A/S. In this paper, the more effective global A/S system and business model for marine equipment industry are suggested including the strategic action plan, considering the demands of customer and the mechanism of A/S in marine equipments.
Keywords
Marine equipment industry; Global A/S system; Overseas marketing; Business model; International competitiveness;
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