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http://dx.doi.org/10.12811/kshsm.2013.7.4.179

A Study on the Effect of a Mission Hospital's Social Services Image Factors on Hospital Satisfaction of Patients : A Case of the K Hospital  

Bae, Sung-Kwon (Department of Health Care Administration, Kosin University)
Lee, Hyung-Kwon (Department of Health Care Administration, Kosin University)
Yeo, Tae-Jeong (Department of Health Care Administration, Kosin University)
Jeong, Seung-Cheol (Department of Health Care Administration, Kosin University)
Ryu, Ji-Hye (Department of Health Care Administration, Kosin University)
Park, Ok-Shim (Nursing Dept. of Kosin Medical Center)
Publication Information
The Korean Journal of Health Service Management / v.7, no.4, 2013 , pp. 179-190 More about this Journal
Abstract
The main purpose of this study was to investigate the effect of the factors which cause the patients to choose hospital from the view of Christian missionary hospital. The subjects were 194 inpatients and 202 outpatients of the K Medical Center in Busan. The research had been conducted from 20 June to 31 July in 2013. The major results demonstrated that the medical and social services image factors strongly affected to the satisfaction and selectivity of patients. Social role image of religious medical institution should be considered important and it seems beneficent in CRM(Customer Relationship Management) based on this results.
Keywords
Mission Hospital; Hospital Selection; Social Role Image;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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