1 |
조우현, 이선희, 이해종, 전기홍(1999). 의료서비스마케팅. 퇴설당
|
2 |
Ng, Y.K. and Weisser, M.(1974), 'Optimal pricing with a budget constraint: The case of the two-part tariff', Review of Economic Studies, 41, 337-345
DOI
ScienceOn
|
3 |
Yoo, P, and Park, Y.(1997), 'The study on the service pricing: Focused on the non-linear pricing for the maritime'. Korean Journal Management Review, 26(4): 567-596
|
4 |
곽영식, 홍재원, 이윤경(2007), 마케팅가격전략, 서울: 베넷
|
5 |
박유식(1995). '서비스 가격전략에 관한 연구: 해운서비스의 비선형가격설정 방법을 중심으로,' 성균관대학교 박사학위논문
|
6 |
유필화, 곽영식(2001), '가격매김형태별 이익 결정요인 검증에 관한 연구, 경영학연구', 30(1), 183-212
|
7 |
유필화(1991). 가격정책론. 박영사
|
8 |
이윤경, 홍재원, 곽영식(2004), 숨겨진 이익을 찾는 가격전략, 서울: 베넷
|
9 |
Dolan, R. and Simon, H.(1996), Power pricing. Free press
|
10 |
Dolan, R. (1987), 'Quantity discounts: Managerial issues and research opportunities', Marketing Science, 6(1), 1-24
DOI
ScienceOn
|
11 |
Goldman, M, B., Leland, H.E., and Sibley, D.S. (1984), 'Optimal non-uniform prices', Review of Economic Studies, 70. 305-319
|
12 |
Leland H.E. and Mayer R.A.(1976), 'Monopoly pricing structures with imperfect discrimination', The Bell Journal of Economics, Autumn, 449-462
|
13 |
Monroe, K,B. (1991), The pricing of service, The AMA Handbook of Marketing for the Service Industries, AMACOM, 297-320
|
14 |
Yoo, P. H.(1986), 'Dynamic pricing strategy for new consumer durables', Unpublished Doctoral Dissertation, Harvard University
|
15 |
Simon, H.(1989), Price management. North-Holland
|
16 |
Tacke G.(1988), Nichtlineare preisbilding: Theorie, meassung and anwendung. Gabler
|
17 |
Wilson, R.B.(1993), Nonlinear pricing. Oxford University Press
|
18 |
Oi, W. (1971), 'A Disneyland dilemma: Two-part tariffs for mickey mouse monopoly', Quarterly Journal of Economics, 85(Feb.), 77-96
DOI
ScienceOn
|
19 |
Oren, S.S., Smith, S.A. and Wilson, R.B. (1983), 'Competitive nonlinear tariffs', Journal of Economic Theory, 29. 49-71
DOI
|
20 |
Nagle T.T. and Holden, R.K.(1995), The strategy and tactics of pricing, Englewood Cliffs
|