1 |
Tacke G. Nichtlineare Preisbilding: theorie, Meassung and anwendung. Gabler;1988
|
2 |
Bucklin, R. E., Gupta, S., and Han, S., A brand's eye view of response segmentation in consumer choice behavior. J Marketing Research, 1995;32(Feb.):66-74
DOI
ScienceOn
|
3 |
박유식. 서비스 가격전략에 관한 연구: 해운서비스의 비선형가격설정 방법을 중심으로, 성균관대학교 박사학위논문; 1995
|
4 |
유필화. 가격정책론. 박영사;1991
|
5 |
McLachlan G. and Basford, K.E., Mixture Model: Inference and Application to Clustering, New York: Marcel Deckker, 1988
|
6 |
Han SM, Kwak YS. Modeling the price response function in choosing the securities company. Korean Marketing Research 2000;15(2):13-35
|
7 |
조우현, 이선희, 이해종, 전기홍. 의료서비스마케팅. 퇴설당;1999
|
8 |
Paik SK, Kwak YS. Segmenting inpatients by mixture model and analytical hierarchical process(AHP) approach in medical service. Korean J Health Policy & Administration 2002;12(2): 1-22
과학기술학회마을
DOI
ScienceOn
|
9 |
Wedel, M, and Kamakura, W.A., Market segmentation: Conceptual and methodological foundations, Kluwer Academic Publisher, Boston. 2000.
|
10 |
McLachlan, G. and Peel, D., Finite mixture model, New York: John Wiley & Sons Inc. 2000
|
11 |
Ben-Akiva, M. and Lerman, S. R. Discrete choice analysis: Theory and application to travel demand. London: The MIT Press;1993
|
12 |
Wilson R.B. Nonlinear Pricing. Oxford University Press;1993.
|
13 |
Simon H. Price management. North-Holland;1989
|
14 |
Nagle T. Holden. The Strategy and Tactics of Pricing, Englewood Cliffs; 1995.
|
15 |
Bucklin, R.E. and Gupta, S., Brand choice, purchase incidence, and segmentation: An integrated modeling approach, J Marketing Research, 1993;29(May):210-215
|
16 |
Han SM, Kwak YS. Competitive structure analysis using two-stage conjoint model and logit model; for Korean jean market. Korean J Management Review 1997; 26(3): 567-596
|
17 |
Yoo PH, Park, YS. The study on the service pricing: Focused on the non-linear pricing for the maritime. Korean J Management Review 1997;26(4): 567-596
|
18 |
Dolan R, Simon H. Power Pricing. Free press;1996
|