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http://dx.doi.org/10.14367/kjhep.2015.32.2.1

The effects and related factors of public service announcement on hand-washing  

Kim, Hyun-Soo (Department of Preventive Medicine, College of Medicine, Konyang University)
Lee, Moo-Sik (Department of Preventive Medicine, College of Medicine, Konyang University)
Kim, Byung-Hee (Department of Advertising and Public Relations, School of Communication, Seowon University)
Yang, Nam-Young (Department of Nursing, College of Medicine, Konyang University)
Hwang, Hae-Jung (Department of Health & Welfare Management, Konyang Cyber University)
Hong, Jee-Young (Department of Preventive Medicine, College of Medicine, Konyang University)
Hong, Soo-Jin (Department of Preventive Medicine, College of Medicine, Konyang University)
Kim, Eun-Young (Department of Preventive Medicine, College of Medicine, Konyang University)
Kim, Young-Tek (Korea Center for Disease Control and Prevention)
Park, Youn-Jin (Korea Center for Disease Control and Prevention)
Lim, Go-Un (Korea Center for Disease Control and Prevention)
Publication Information
Korean Journal of Health Education and Promotion / v.32, no.2, 2015 , pp. 1-13 More about this Journal
Abstract
Objectives: This study was conducted to investigate derived factors associated with a public service announcement on handwashing to evaluate the effect of this announcement. Methods: In early september, 1,000 persons over 19 years old was investigated by Computer Aided Telephone Interview, at last 993 persons for analysis. Outcomes were the exposure to the public service announcements on handwashing, the comprehension of this announcements, the intention of behavioral change and the practice of handwashing. Results: In particular, the proportion of exposure is more women and highly educated. The comprehension of the announcement was no statistically significant difference. The intention of behavior change showed higher in workers and understanding of the announcements. The practice of handwashing is higher in women and lower in student/unemployed. There was no difference in practice in accordance with the exposure, the comprehension and the intention of behavioral change. Conclusions: About the comprehension of the announcements and the intention of behavioral change, the effects of the public service announcements on handwashing can be very positive. But it does not affect the actual practice of hand washing. The handwashing promotion programs will have to devise a strategy and structure, operation method considering realistic and scalable platform.
Keywords
Handwashing; Campaign; Public service announcement;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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