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A Study on Health Program of Broadcasting Media  

이주열 (남서울대학교 보건행정학과)
유혜선 (연세대학교 보건대학원)
Publication Information
Korean Journal of Health Education and Promotion / v.19, no.3, 2002 , pp. 35-49 More about this Journal
Abstract
The purpose of this study is to provide an effective program contents of information supplied by broadcasting media with the aim of developing health program models. Health programs which have been aired and are being aired on KBS I radio, KBS, EBS, Cable TV and SBS radio were analyzed in order to understand the issues of current health programs and to design a plan for improvement. In order to address current issues of health programs, the range of health information should be extended to meet various expectations from the public audience, in addition to dealing with diagnosis and treatment of illnesses. Programs should be capable of encompassing various issues such as health practice, prevention, information on medical facilities, public health policies, daily health information, and the role of patients. As health programs function as major information sources for health services, it is necessary to raise the quality and credibility of broadcasting. Broadcasting agencies has a responsible role for public health promotion through health programs. In order to make it possible for broadcasting to fulfill its social responsibility, it is advisable to develop programs that have a clear understanding of what is the cognition of the public and the level of demand in regard to health programs.
Keywords
health program; broadcasting; health information;
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