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Proposals for the Development Direction of Universities' Start-up Support Centering on Customized Start-up Education: Focusing on In-Depth Interviews of D University Students Who Received On-Campus Business Consulting  

An, Hye-Jin (Dan-Kook University)
Lee, Seung-Ha (Chung-Ang University)
Publication Information
Asia-Pacific Journal of Business Venturing and Entrepreneurship / v.17, no.6, 2022 , pp. 51-70 More about this Journal
Abstract
This study examined whether learner-customized start-up education, such as business consulting, functions effectively as part of universities' start-up support and whether business consulting positively strengthened start-up capabilities compared to consulting from other institutions. Furthermore, it explored the direction of universities' start-up support development by harnessing customized education, such as business consulting. The results of the study are as follows. First, business consulting had a positive impact. It informed the shortcomings of individual founders (teams) and identified the direction for improvement. Second, compared to consulting from other institutions, the fact that it formed a relationship between the consultant and the student beyond the business relationship and that it was conducted for free on campus have a relative advantage. Such business consulting enabled university students to see the world more maturely. Third, this study argues that customized start-up businesses can generate synergy with school curriculum and other non-curricular subjects. Based on this perception, it designed a method to build a co-curriculum education system. This study is significant because it investigated satisfaction and the possibility of a customized start-up business with business consulting as a representative case, exploring the direction of support for start-up education students want.
Keywords
Start-up support; start-up education; business consulting; in-depth interview; customized education;
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Times Cited By KSCI : 2  (Citation Analysis)
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