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An Exploratory Study of The Effect of Money Rush on Entrepreneurial Opportunity Recognition With Mediating of Entrepreneurship  

Kang, Gyung Lan (Pusan National University)
Park, Cheol Woo (Catholic University of Pusan)
Publication Information
Asia-Pacific Journal of Business Venturing and Entrepreneurship / v.17, no.5, 2022 , pp. 105-115 More about this Journal
Abstract
This study aims to investigate the Effect of Money Rush on Entrepreneurial Opportunity Recognition for college students in Busan and Gyeongnam area. We also examine whether Entrepreneurship has a mediating effect between Money Rush and Entrepreneurial Opportunity Recognition. Since the outbreak of COVID-19, digital transformation of the industry have greatly changed the world of work, and job insecurity is becoming more prevalent. As income inequality expands due to the disparity in asset income, the Money Rush phenomenon, which prefers to increase asset income through investment rather than earned income, is becoming common. Money Rush secures an income pipeline and is divided into side hustles and investments that actively utilize Leverage to maximize profits. The findings of this study confirm that Money Rush has a positive effect on Entrepreneurial Opportunity Recognition and a partially positive effect on Entrepreneurship. Entrepreneurship has a partial mediating effect between Money Rush and Entrepreneurial Opportunity Recognition. The study analysis is expected to contribute to strengthening college students' competencies in Entrepreneurial Opportunity Recognition and presenting the policy and practical directions necessary to promote Start-up.
Keywords
Money Rush; Entrepreneurship; Entrepreneurial Opportunity Recognitions;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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