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The Impact of Perception of Entrepreneurial Opportunity on the Entrepreneurial Intention: Focusing on Positive Psychological Capital  

Jang, Hyeon Cheol (Graduate School of Global Entrepreneurship, Kookmin University)
Kim, Jong Sung (Graduate School of Global Entrepreneurship, Kookmin University)
Publication Information
Asia-Pacific Journal of Business Venturing and Entrepreneurship / v.16, no.6, 2021 , pp. 43-55 More about this Journal
Abstract
Recently, as the domestic job problem has become serious, government ministries are investing a lot of budgets to encourage startups by prospective entrepreneurs. What is important to the success of startups is the recognition of various startup opportunities before starting a startup, and the experience through trial. However, in reality, prospective entrepreneurs recognize and seek various startup opportunities through support such as startup education and initial commercialization funds through various government supported projects, but it is difficult to actually start a business. Previous studies have revealed that the recognition of entrepreneurial opportunities affects entrepreneurial intentions by various variables such as gender, but research is insufficient on what kind of black box exists between the recognition of entrepreneurial opportunities and entrepreneurial intentions. The purpose of this study is to emphasize the importance of positive psychological capital as a major method for improving the entrepreneurial intention, and to analyze exploratorily whether positive psychological capital plays a mediating role between the recognition of entrepreneurial opportunities and the entrepreneurial intention. As a result of the study, it was confirmed that the recognition of startup opportunities affects the intention to start a business, and positive psychological capital has a mediating effect between the recognition of the startup opportunity and the intention to start a business. This means that positive psychological capital is important in order to lead to actual entrepreneurial intentions after recognizing a startup opportunity. Therefore, in order to revitalize the startups of prospective entrepreneurs in the current startup ecosystem, it is necessary to prepare a plan to improve the recognition of startup opportunities and positive psychological capital.
Keywords
perception of entrepreneurial opportunity; entrepreneurial intention; positive psychological capital; self-Efficacy; optimism; resilience; hope;
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