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A Study on the Function and Intention of the Health Care Application in the Analysis of Smartphone Usage Behavior  

Yang, Jae Min (The Graduate school of Daejeon University)
Hyun, Byung Hwan (The Graduate school of Daejeon University)
Ok, Jun Woo (The Graduate school of Daejeon University)
Publication Information
Asia-Pacific Journal of Business Venturing and Entrepreneurship / v.15, no.4, 2020 , pp. 303-315 More about this Journal
Abstract
The development of ICT is spreading various contents to enhance health care and management efficiency through convergence between mobile and healthcare, but it indicates consumer acceptance and imbalance of mobile healthcare, and there is a lack of empirical research on functions and acceptability required according to consumer behavior and characteristics. This study sought to understand whether users were aware of and how to address the risks associated with smartphone use, and to conduct research on the acceptability and function and price of healthcare applications. For the purpose of the study, the data prepared in depth 1:1 survey for those who participated in and attended the 'BIO 2018 in Boston' exhibition was used for the actual analysis. The collected sample data included frequency analysis, technical statistical analysis, speech only correlation, chi square test, one-way analysis, and accuracy test. As a result, the more you realize the wrong attitude, the higher the awareness of risk and willingness to take action to solve problems. Second, it is necessary to increase satisfaction with the functions of healthcare apps, as well as to utilize health care and healthcare apps. Third, focus should be placed on systems or functional implementations centered on user behavior changes. Fourth, it is necessary to develop services that can enhance visual motivation. This study is meaningful in that it identifies a variety of consumer characteristics and provides directions for development of functions, and can be used as a basis for providing efficient healthcare applications in the future.
Keywords
Technical management; healthcare; healthcare applications; smartphone usage behavior; consumer analysis;
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