| 1 |
The Effect of a Three Dimensional Concept of Intangibility on Consumer's Uncertainty, Perceived Risk and Emotion after Purchase : The Moderating effect of Needs for Touch
Ju, Seon-Hee;Koo, Dong-Mo;Lee, Sung-Yup;
/
Korean Consumption Culture Association
, v.15, no.2, pp.143-169,
|