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| 1 |
Conceptualizing Sales Manager's Coaching and its Effect - Moderating effect of Salesperson's motivation and ability
Kim, Sang-Bum;Park, Sung-Young;Na, Woon-Bong;
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Korean Consumption Culture Association
, v.13, no.3, pp.1-30,
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| 2 |
Why do people wear shoes?: An exploratory study on the hierarchical structure of the meanings in products through the network theory
Jeon, Mi-Young;Kim, Ran-Do;
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Korean Consumption Culture Association
, v.13, no.3, pp.31-51,
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| 3 |
Advertising Gravity: A New Paradigm on Power Dynamics of Competitive Advertisements
Lee, Doo-Hee;Goo, Jin-Kyung;
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Korean Consumption Culture Association
, v.13, no.3, pp.53-73,
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| 4 |
A Study of Cultural Values of Branded Cafe Space through Semiotic Analyses of the Consumer behavior, Consumer attitude and Space Concept
Jeon, Hyeong-Yeon;Kim, Hwa-Young;
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Korean Consumption Culture Association
, v.13, no.3, pp.75-99,
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| 5 |
A Preliminary Study on the new usability prototype considering the elderly consumers
Oh, Eun-Hye;Choi, Hye-Kyung;Jung, Soon-Hee;
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Korean Consumption Culture Association
, v.13, no.3, pp.101-121,
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| 6 |
What does mean the Eco-Mom in Korea?
Seo, Sun-Young;
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Korean Consumption Culture Association
, v.13, no.3, pp.123-139,
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