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| 1 |
The Effects of the Team Identification and Similarity on Sponsorship: the Moderation Effects of Negative Information on the Sponsor
Lee, Kyung-Tak;Yi, Hui-Uk;
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Korean Consumption Culture Association
, v.12, no.3, pp.1-19,
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| 2 |
The Development of Education Program on Ethics of Consumption for Undergraduates
Song, In-Sook;Chun, Kyung-Hee;
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Korean Consumption Culture Association
, v.12, no.3, pp.21-45,
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| 3 |
A Study of the Effects of Strategic Brand Alliance Based on Brand Typicality - Focused on product similarity and concept agreement -
Kim, Hyeong-Joo;Choi, Gai-Bong;Yoon, Sung-Joon;Lee, Hyoung-Ju;
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Korean Consumption Culture Association
, v.12, no.3, pp.47-68,
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| 4 |
Consumer protection issues and mechanisms in Chinese E-commerce market
Lee, Rim;Rha, Jong-Youn;
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Korean Consumption Culture Association
, v.12, no.3, pp.69-87,
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| 5 |
The effects of nonverbal communication on tourist satisfaction in small & medium sized museum service
Kim, Young-Nam;Suh, Yong-Kun;
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Korean Consumption Culture Association
, v.12, no.3, pp.89-104,
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| 6 |
Consumption Expenditurn Pattern of the Single Households' Leisure Activity
Lee, Seong-Lim;Kim, Kee-OK;
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Korean Consumption Culture Association
, v.12, no.3, pp.105-123,
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| 7 |
The effect of SPA Store Salesperson's Service Satisfaction and Store Environment Satisfaction on Repurchase Intention
Rhee, Young-Ju;
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Korean Consumption Culture Association
, v.12, no.3, pp.125-144,
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