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| 1 |
The Effects of Service Provider and Customer Factors on Weight Control Performance and Satisfaction: Centering on the Moderating Effect of Self-efficacy
Kim, Young-Shim;Jung, Hyung-Shlk;Jang, Mi-La;
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Korean Consumption Culture Association
, v.11, no.2, pp.1-24,
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| 2 |
The Moderate Effect of Message Framing on the Brand Attitude: Considering the Product Type and Multiple Sources
Kim, Kyung-Min;Liu, Ping-Ping;
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Korean Consumption Culture Association
, v.11, no.2, pp.25-42,
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| 3 |
An Exploratory Study in Day Marketing's Ritual Elements: Their influences on Consumers' Participation in the Event
Cha, Tai-Hoon;Chun, Seung-Woo;Ha, Ji-Young;
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Korean Consumption Culture Association
, v.11, no.2, pp.43-65,
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| 4 |
Investigation of the Success Factors for Management Innovation of Korean Independent Business: Impacts of Structural Characteristics on Management Commitment and Performance
Yoon, Sung-Wook;Shin, Jin-Kyo;Suh, Geun-Ha;
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Korean Consumption Culture Association
, v.11, no.2, pp.67-89,
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| 5 |
Effects of Negative Information of Alliance Partner on Brand Alliance: Moderating effect of Product Type
Na, June-Hee;Hong, Sung-Jun;
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Korean Consumption Culture Association
, v.11, no.2, pp.91-104,
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| 6 |
An Exploratory Study of the Intra Program Advertisement in Terrestrial Broadcasting: Emphasis on Advertising Avoidance Types
Kim, Hyo-Gyoo;
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Korean Consumption Culture Association
, v.11, no.2, pp.105-125,
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| 7 |
Shopper Typologies by Using Latent Class Segmentation Analysis: Are there differences between male and female?
Choi, Ja-Young;
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Korean Consumption Culture Association
, v.11, no.2, pp.127-147,
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| 8 |
Cultural Meaning and Ritual Behaviors in Symbolic Consumption Process of Fashion Products -Focused on Nike Mania Consumers-
Lee, Mi-Ah;Rhee, Eun-Young;Kim, Ran-Do;
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Korean Consumption Culture Association
, v.11, no.2, pp.149-173,
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| 9 |
The Consumer's Problematic Behaviors in the Complaining Behavior on the Household Electric Products
Song, In-Sook;Yang, Deok-Soon;
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Korean Consumption Culture Association
, v.11, no.2, pp.175-195,
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| 10 |
Factors that influence on child care expenses of household with pre-school children
Park, Sun-Wook;
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Korean Consumption Culture Association
, v.11, no.2, pp.197-213,
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