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| 1 |
The Relationship among Localized Marketing, Brand Image, and Customer's Intention to Revisit of Korean Restaurant Franchises: Focused on Beijing, China
JUNG, Sung Mok;LEE, Il Han;
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Korea Society of Franchise Management
, v.13, no.2, pp.1-15,
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| 2 |
Effects of Restaurants' e-Wom Characteristics on Attitude and Visit Intention: Focused on Visit Intention Over Time
KIM, Sung-Hwan;JEON, Young-Mi;LEE, Ji-Ah;
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Korea Society of Franchise Management
, v.13, no.2, pp.17-31,
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| 3 |
Effect of Eco-Friendly Food Store Attributes on Perceived Value and Loyalty: Moderating Effect of Delivery Service
KIM, Jin-Kyu;PARK, Jong-Hyun;YANG, Jae-Jang;
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Korea Society of Franchise Management
, v.13, no.2, pp.33-51,
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| 4 |
The Effects of Brand Attachment, Brand Name, and Brand Image Congruence on Brand Attitude, WOM and Revisit Intentions in the Restaurant Sector
KIM, Eun-Jung;
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Korea Society of Franchise Management
, v.13, no.2, pp.53-66,
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