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| 1 |
Impact of Competency of Consulting Company on Business Performance: Focus on Franchise Companies
CHO, Young-Re;KIM, Moon-Myoung;SEO, Min-Gyo;
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Korea Society of Franchise Management
, v.11, no.2, pp.7-15,
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| 2 |
Effect of Brand Popularity in a Foreign Market on Consumer Behavior in a Franchise Cosmetic Retailer's Online Shop
KIM, Ji-Hern;GONG, Tae Gyung;AHN, So Jung;
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Korea Society of Franchise Management
, v.11, no.2, pp.17-22,
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| 3 |
Effects of SNS Characteristics on SNS Engagement and Consumer Brand Engagement
CHO, Byung-Kwan;SHIN, Hyang-Sook;
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Korea Society of Franchise Management
, v.11, no.2, pp.23-39,
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| 4 |
Impacts of Relative Advantage of Fast Food Restaurant's O2O Service and Consumer Involvement on Consumer Engagement, and Store Loyalty: Focused on MZ Generationsin Untact Consumption Era
LEE, Young-Eun;LEE, Yong-Ki;
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Korea Society of Franchise Management
, v.11, no.2, pp.41-51,
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