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| 1 |
Global Fast Food Brands: The Role of Consumer Ethnocentrism in Frontier Markets
MUKUCHA, Paul;JARAVAZA, Divaries Cosmas;
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Korea Distribution Science Association
, v.12, no.6, pp.7-21,
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| 2 |
Effects of Advertising Characteristics, Mental Simulation and Self-brand Connections on Purchase Intention
WANG, Li;YAN, Lei;CHEN, Jian;
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Korea Distribution Science Association
, v.12, no.6, pp.23-35,
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| 3 |
A Global Strategy of a Company that Uses Culture Content as its Core Business
HONG, Ji-Hyun;
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Korea Distribution Science Association
, v.12, no.6, pp.37-46,
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| 4 |
Digital Forensic: Challenges and Solution in the Protection of Corporate Crime
CHOI, Do-Hee;
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Korea Distribution Science Association
, v.12, no.6, pp.47-55,
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| 5 |
The Effect of Service Qualities' Characteristics on Customer Satisfaction and Revisit Intention in Chinese Mid/Low-Priced Hotel
HAN, Sun;JUNG, Jin-Sup;
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Korea Distribution Science Association
, v.12, no.6, pp.57-74,
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| 6 |
Mediation Roles of Goal Types and Emotion in the Effects of Social Identity-Based Self-Discrepancy Type on Compensatory Consumption
CHOI, Nak-Hwan;
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Korea Distribution Science Association
, v.12, no.6, pp.75-88,
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