|
| 1 |
Multinational Products for Consumer-Driven Global Sourcing Strategies
LEE, Jiwon;OH, Jae-Young;OH, Eunji;SHIN, Matthew Minsuk;
/
Korea Distribution Science Association
, v.17, no.8, pp.5-14,
|
|
| 2 |
A Study on the Private Consumption Value of Franchise Companies: A Comparison of Foreign and Domestic Brand Consumers
PARK, So-Yeon;PARK, Hye-Yoon;
/
Korea Distribution Science Association
, v.17, no.8, pp.15-24,
|
|
| 3 |
How Digital Technology Driven Millennial Consumer Behaviour in Indonesia
INDAHINGWATI, Asmara;LAUNTU, Ansir;TAMSAH, Hasmin;FIRMAN, Ahmad;PUTRA, Aditya Halim Perdana Kusuma;ASWARI, Aan;
/
Korea Distribution Science Association
, v.17, no.8, pp.25-34,
|
|
| 4 |
The Effect of Mobile MMORPG Characteristics on Flow Experience and Performance
LEE, Jeonghoon;
/
Korea Distribution Science Association
, v.17, no.8, pp.35-44,
|
|
| 5 |
Effects of Lay Rationalism, Attitude Dimension and Involvement Type on Intent to Purchase Hedonic Product
CHOI, Nak-Hwan;CAI, Yunwei;LI, Zhonghua;
/
Korea Distribution Science Association
, v.17, no.8, pp.45-56,
|
|
| 6 |
A Study on Performance Improvement and Perception Difference of SMEs Using TPB: Focusing on Corporate Ethical Responsibility Activities, Personal Characteristics and POS
YANG, Hoe-Chang;
/
Korea Distribution Science Association
, v.17, no.8, pp.57-66,
|
|
| 7 |
How Entrepreneurial Proclivity Affects Job Engagement and Satisfaction of Retail Employees
LEE, Myoung-Soung;JEONG, Gap-Yeon;
/
Korea Distribution Science Association
, v.17, no.8, pp.67-76,
|
|
| 8 |
How Do Consumers React to Scandals Involving Celebrity Endorsers and Endorsed Brands?
CHOI, Jieun;
/
Korea Distribution Science Association
, v.17, no.8, pp.77-85,
|
|
| 9 |
Constructing Athlete Identification and the effectiveness of Athlete Endorsement on Customer's Purchase Intention
HA, Nguyen Minh;TUAN, Cao Nhat;
/
Korea Distribution Science Association
, v.17, no.8, pp.87-97,
|
|
| 10 |
E-tailing & Brand Communication in Facebook: Comparing Germans and Koreans
NGUYEN, Vu;BANG, Jounghae;
/
Korea Distribution Science Association
, v.17, no.8, pp.99-106,
|
|
| 11 |
The Effect of Frontline Employees' Experienced Customer Incivility on Service Performance
KIM, Minsung;HUR, Won-Moo;KIM, Byung-Soo;
/
Korea Distribution Science Association
, v.17, no.8, pp.107-118,
|
|