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| 1 |
Characteristics of Social Network Service (SNS) on Brand Equity and Consumers' Purchase Intention : Focusing on a Chinese Case
Kim, Renee B.;QINGHONG, GUI;Park, Joon Yong;
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Korea Data Strategy Society
, v.24, no.2, pp.1-15,
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| 2 |
The Effect of Organizational Communication and Managers' Safety Climate and Empathy on Industrial Accidents
Lee, Jung Seung;Kim, Soo Kyung;
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Korea Data Strategy Society
, v.24, no.2, pp.17-24,
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| 3 |
The Impact of Buyers' Sharing Activities of Knowledge, Cost and Information on Suppliers' Sharing Activities and Trust in Supply Chain : Focusing on the Mediating Effect of Trust
Lee, Jung Seung;Kim, Myung Kook;Kim, Soo Kyung;
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Korea Data Strategy Society
, v.24, no.2, pp.25-37,
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| 4 |
Virtuality as a Psychological Distance : The Strategy for Advertisement Message Appeal Depending on Virtuality
Park, Do-Hyung;
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Korea Data Strategy Society
, v.24, no.2, pp.39-54,
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| 5 |
A Study on Importance and Performance of Technology Innovation in IT Industry using Importance-Performance Analysis
Lee, Sunghee;Lee, Wonhee;
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Korea Data Strategy Society
, v.24, no.2, pp.55-70,
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| 6 |
A Comparison of Reliability Factors of Software Reliability Model Following Lifetime Distribution Dependent on Pareto and Erlang Shape Parameters
Kim, Hee Cheul;Moon, Song Chul;
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Korea Data Strategy Society
, v.24, no.2, pp.71-80,
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| 7 |
Forecasting Multi-Generation Diffusion Demand based on System Dynamics : A Case for Forecasting Mobile Subscription Demand
Song, Hee Seok;kim, Jae Kyung;
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Korea Data Strategy Society
, v.24, no.2, pp.81-96,
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| 8 |
Analysis of the Technology Gap and Identification of R&D Priorities of Sports Industry in Korea
Rim, Myung Hwan;
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Korea Data Strategy Society
, v.24, no.2, pp.97-112,
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