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DIMENSIONS OF INTEGRATED MARKETING COMMUNICATION (IMC) AND THEIR IMPACT IN CREATING BRAND EQUITY IN THE QUICK SERVICE RESTAURANT (QSR) INDUSTRY IN COIMBATORE CITY
Selvakumar, J. Joshua;
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East Asia Business Economics Association
, v.1, no.3, pp.42-50,
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| 2 |
THE GOVERNANCE OF RETIREMENT FUNDS IN MEMBERS RIGHTS AND TRUSTEES DUTIES IN SOUTH AFRICA: A LESSON LEARNT FROM USA, UK AND MALAWI
Nevondwe, Lufuno;Odeku, Kola;Matotoka, Mothlatlego;
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East Asia Business Economics Association
, v.1, no.3, pp.55-70,
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| 3 |
THE POLITICS OF SOCIAL SECURITY AND RETIREMENT REFORMS AND RETIREMENT SAVINGS CULTURE IN SOUTH AFRICA
Nevondwe, Lufuno;Odeku, Kola;Matotoka, Mothlatlego;
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East Asia Business Economics Association
, v.1, no.3, pp.71-84,
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