This study evaluates the economic impacts of regional festivals and cultural events by utilizing regional input-output models of Seosan and Chungnam, which are derived by using a location-quotient approach. Tourism industry has modest forward and backward linkages with other industries, but its impacts on regional income and employment are much larger than other industries including manufacturing industry. Strong impacts on income and employment seem to provide rational for promoting tourism industry in Seosan and Chungnam. The Seosan Migratory Bird Festival increased city outputs approximately by 3929 million Won, increased employment by 56 people, and increased total income of the province by 774 million Won. All of the economic impacts were mostly concentrated in service related industries,