The Korean Fashion and Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
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The Moderating Effect of Entrepreneurial Mind in the Relationship between Entrepreneurial Self-Efficacy and Entrepreneurial Intention of Beauty Major University Students

미용 전공대학생의 창업자기효능감과 창업 의지 간의 관계에서 창업 마인드의 조절효과

  • Jeonghee Mo (Dept. of Beauty Art, Songwon University)
  • 모정희 (송원대학교 미용예술학과)
  • Received : 2024.05.07
  • Accepted : 2024.08.30
  • Published : 2024.08.31
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Abstract

This study sought to verify the impact of entrepreneurial self-efficacy on the will to start a beauty shop among university students majoring in beauty and subsequently empirically verify the moderating effect of the entrepreneurial mindset in the influence relationship between them. The research method was to conduct a survey targeting university students majoring in beauty, and a total of 283 copies were finally analyzed using SPSS 25.0. The results are as follows: First, among the entrepreneurial self-efficacy, self-regulatory efficacy and task challenge were found to have a significant impact on the will to start a business. Second, as a result of verifying the moderating effect of entrepreneurial mind on the effect of entrepreneurial self-efficacy on the will to start a business, it was confirmed that models I, II, and III all had a significant effect. Therefore, through this study, it was confirmed that the higher the entrepreneurial self-efficacy of university students majoring in beauty, the higher the will to start a beauty shop. Therefore, it is believed that research is needed on programs to improve the entrepreneurial self-efficacy and entrepreneurial mindset to increase the will to start a business.

Keywords

Acknowledgement

본 연구는 2024학년도 송원대학교 학술연구비 지원을 받아 연구되었음(A2024-18).

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