Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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An Empirical Investigation of Social Entrepreneurial Orientation (SEO) and Entrepreneurial Bricolage: Their Impact on the Performance of Social Enterprises

사회적 기업가적 지향성(SEO)과 기업가적 브리콜라주: 사회적 기업의 성과에 미치는 영향

  • Kim, Sang-Young (Department of Business Administration, The Catholic University of Korea) ;
  • Rha, June-Young (Department of Business Administration, The Catholic University of Korea)
  • 김상영 (가톨릭대학교 경영학과) ;
  • 라준영 (가톨릭대학교 경영학과)
  • Received : 2024.09.10
  • Accepted : 2024.10.22
  • Published : 2024.10.31
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Abstract

This study investigates the role of entrepreneurial bricolage as a pivotal entrepreneurial mindset for social enterprises facing challenges in resource mobilization. It empirically explores how bricolage acts as a mediating factor in the relationship between social entrepreneurial orientation (SEO) and the economic and social performance of social enterprises, building upon existing research that underscores the significance of SEO. To address this research objective, the study utilized structural equation modeling to analyze both the direct effects of SEO and bricolage on the economic and social performance of social enterprises, as well as the mediating role of bricolage in the relationship between SEO and these performances. The results indicate that SEO does not exert a significant impact on the economic performance of social enterprises but does have a direct effect on enhancing social performance. Furthermore, SEO influences bricolage, which, in turn, positively affects both economic and social performance. Additionally, the economic performance of social enterprises was found to positively impact their social performance. This paper elucidates the specific pathways and mechanisms through which SEO influences social enterprise performance via bricolage and demonstrates that the application of bricolage in resource mobilization activities effectively improves both the economic and social performance of social enterprises.

본 논문은 자원 동원이 여의치 않은 사회적기업에게 새롭게 필요한 기업가정신인 기업가적 브리콜라주의 역할을 탐구한다. 기존 연구에서 중시하던 사회적 기업가적 지향성(SEO)과 사회적 기업의 경제적 성과 및 사회적 성과 간의 관계에 브리콜라주를 매개변수로 통합하여 실증적으로 분석한다. 이를 위해 본 연구는 구조방정식모형을 활용하여 SEO와 브리콜라주가 사회적 기업의 경제적 및 사회적 성과에 미치는 직접적인 영향을 평가하고, SEO가 사회적 기업의 성과에 미치는 영향을 매개하는 브리콜라주의 역할을 분석하였다. 연구 결과 SEO는 사회적 기업의 경제적 성과에 유의한 영향을 미치지 않으나, 사회적 성과의 향상에는 직접적인 영향을 미치는 것으로 나타났다. 또한, SEO는 브리콜라주에 영향을 미치며, 브리콜라주는 다시 사회적 기업의 경제적 성과와 사회적 성과에 긍정적인 영향을 미치는 것으로 확인되었다. 아울러 사회적 기업의 경제적 성과는 사회적 성과에 긍정적인 영향을 미치는 것으로 나타났다. 본 논문은 SEO가 브리콜라주를 통해 사회적 기업의 성과에 미치는 영향의 구체적인 경로와 메커니즘을 밝혔으며, 브리콜라주를 활용한 자원 동원 활동이 사회적 기업의 경제적 성과와 사회적 성과를 동시에 향상시키고 있음을 확인하였다.

Keywords

Acknowledgement

본 연구는 사회적가치연구원(CSES)의 'SPC 참여기업 서베이'의 지원에 의해 이루어졌음.

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