The Journal of the Convergence on Culture Technology (문화기술의 융합)

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
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Effect of Media Exposure and Interpersonal Communication Related to Plastic Issues on University Students' Plastic Consumption Intentions : The Mediating Role of Plastic Issue Involvement

플라스틱 이슈 관련 미디어 노출과 대인 커뮤니케이션이 대학생의 플라스틱 소비 의도에 미치는 영향 : 플라스틱 이슈 관여도의 매개 역할

  • 김예솔란 (국민대학교 광고홍보학전공) ;
  • 이미나 (국민대학교 광고홍보학전공)
  • Received : 2024.08.09
  • Accepted : 2024.11.07
  • Published : 2024.11.30
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Abstract

This study examines the impact of media exposure and interpersonal communication related to plastic issues on college students' intentions to consume plastic, focusing on the mediating role of plastic issue involvement. A survey was conducted with 285 university students, and the collected data were analyzed using SPSS 28.0 and PROCESS Macro 4.2 (Model 4). The results indicated that media exposure and interpersonal communication related to plastic issues were found to reduce plastic consumption intentions through plastic issue involvement. Based on these findings, policymakers, practitioners in environmental organizations, and educational institutions can develop and implement effective intervention strategies to reduce plastic consumption and protect the environment.

이 연구는 플라스틱 이슈 관련 미디어 노출과 대인 커뮤니케이션이 대학생의 플라스틱 소비 의도에 미치는 영향을 플라스틱 이슈 관여도의 매개 역할을 중심으로 살펴봤다. 대학생 285명을 대상으로 설문조사를 시행했으며, 수집된 데이터는 SPSS 28.0 및 PROCESS Macro 4.2(Model 4)로 분석했다. 연구 결과, 플라스틱 이슈 관련 미디어 노출과 대인 커뮤니케이션은 플라스틱 이슈 관여도를 통해 플라스틱 소비 의도를 감소시키는 것으로 나타났다. 이 연구 결과에 기초하여 정책 입안자와 환경 단체 및 교육 기관의 실무자는 플라스틱 소비를 줄이고 환경을 보호하기 위한 효과적인 개입 전략을 개발하고 실행할 수 있을 것이다.

Keywords

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