한국응용과학기술학회지 (Journal of the Korean Applied Science and Technology)

  • 제41권4호
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  • Pages.981-994
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  • 2024
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  • 1225-9098(pISSN)
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  • 2288-1069(eISSN)
한국응용과학기술학회 (The Korean Society of Applied Science and Technology)
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피부샵 종사자의 라포르가 고객과의 신뢰성과 고객만족에 미치는 영향 - 20·30대 여성을 중심으로-

The Effect of Laporte on Customer Reliability and Customer Satisfaction of Skincare Shop Workers -Focus on Women in Twenties and Thirties-

  • 이진서 (호남대학교 뷰티미용학과) ;
  • 윤희 (호남대학교 뷰티미용학과)
  • Jin Seo Lee (Graduate School of Honam University) ;
  • Hee Yoon (Department of Beauty&Cosmetology, Honam University)
  • 투고 : 2024.07.17
  • 심사 : 2024.08.28
  • 발행 : 2024.08.30
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초록

It is considered that a skincare shop is one of important places for skincare and beauty care. Due to increasing daily stress and environmental pollution recently, healthy skin is getting important and more people are visiting skincare shops. This study investigated the effects of laporte of skincare shop workers on customer reliability and satisfaction with a focus on women in twenties and thirties, and those of reliability on customer satisfaction, aiming at providing basic information for active management of skincare shops. For the purposes, this study used a questionnaire to collect the data and using SPSS 25.0. conducted a frequency test, an exploratory factor analysis, a descriptive statistical analysis, a correlation analysis and a reliability test to analyze the data collected. As a result of the study, it was discovered that laporte of skincare shop workers had a significant effect on customer reliability and satisfaction and reliability had a significant effect on customer satisfaction. It suggested that relationship between skincare shop workers and customers is very important for skincare shop management.

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