References
- Babbie, E. (2016). The practice of social research (14th ed.). Cengage Learning.
- Batat, W. (2021). How augmented reality (AR) is transforming the restaurant sector: Investigating the impact of "Le Petit Chef" on customers' dining experiences. Technological Forecasting and Social Change, 172, 1-48. https://doi.org/10.1016/j.techfore.2021.121013
- Brakus, J. J. J., Schmitt, B. H., & Zarantonello, L. (2009). Brand experience: what is it? How is it measured? Does it affect loyalty? Journal of Marketing, 73(3), 52-68.
- Candra, S., Cahyono, H., Wibowo, R. A., & Sutopo, T. (2020). Acceptance of the use of social media: Case of Linkedin in Indonesian netizen. International Journal of Scientific and Technology Research, 9(1), 1451-1461.
- Chen, Z. S., Li, R., Xi, C., & Xu, H. (2011). A survey study on consumer perception of mobile-commerce applications. Procedia Environmental Sciences, 11(PART A), 118-124. https://doi.org/10.1016/j.proenv.2011.12.019
- Chylinski, M., Heller, J., Hilken, T., Keeling, D. I., Mahr, D., & de Ruyter, K. (2020). Augmented reality marketing: A technology-enabled approach to situated customer experience. Australasian Marketing Journal, 28(4), 374-384. https://doi.org/10.1016/j.ausmj.2020.04.004
- Creswell, J. W., & Creswell, J. D. (2018). Research design: Qualitative, quantitative, and mixed methods approaches (5th ed.). SAGE Publications, Inc.
- Dacko, S. G. (2017). Enabling smart retail settings via mobile augmented reality shopping apps. Technological Forecasting and Social Change, 124, 243-256. https://doi.org/10.1016/j.techfore.2016.09.032
- Dehghanpouri, H., Soltani, Z., & Rostamzadeh, R. (2020). The impact of trust, privacy and quality of service on the success of e-crm: The mediating role of customer satisfaction. Journal of Business and Industrial Marketing, 35(11), 1831-1847. https://doi.org/10.1108/JBIM-07-2019-0325
- Hamid, M. R. A., Sami, W., & Sidek, M. H. M. (2017). Discriminant validity assessment: Use of Fornell & Larcker criterion versus HTMT criterion. Journal of Physics: Conference Series, 890(1), 1-5. https://doi.org/10.1088/1742-6596/890/1/012163
- Javornik, A., Duffy, K., Rokka, J., Scholz, J., Nobbs, K., Motala, A., & Goldenberg, A. (2021). Strategic approaches to augmented reality deployment by luxury brands. Journal of Business Research, 136(August), 284-292. https://doi.org/10.1016/j.jbusres.2021.07.040
- Kakei, S. (2019). A study of brand recall in Thailand. ABAC Journal, 39(3), 17-41.
- Kazmi, S. H. A., Ahmed, R. R., Soomro, K. A., Hashem, A. R., Akhtar, H., & Parmar, V. (2021). Role of augmented reality in changing consumer behavior and decision making: Case of Pakistan. Sustainability, 13, 1-30. https://doi.org/10.3390/su132414064
- Kim, J. U., Kim, W. J., & Park, S. C. (2010). Consumer perceptions on web advertisements and motivation factors to purchase in the online shopping. Computers in Human Behavior, 26(5), 1208-1222. https://doi.org/10.1016/j.chb.2010.03.032
- Kozloff, N., Pinto, A. D., Stergiopoulos, V., Hwang, S. W., O'Campo, P., & Bayoumi, A. M. (2019). Convergent validity of the EQ-5D-3L in a randomized-controlled trial of the Housing First model. BMC Health Services Research, 19(1), 1-11. https://doi.org/10.1186/s12913-019-4310-z
- Kumar, H., Gupta, P., & Chauhan, S. (2023). Meta-analysis of augmented reality marketing. Marketing Intelligence and Planning, 41(1), 110-123. https://doi.org/10.1108/MIP-06-2022-0221
- Malik, H. R., Nawaz, N. A., & Al-Zghoul, M. B. (2020). Impact of augmented reality and virtual reality in the transformation of virtual customer relationship management sector. International Conference on Engineering Technologies and Applied Sciences (ICETAS) Impact, 1-5. https://doi.org/10.1109/ICETAS51660.2020.9484306
- Mangtani, N., Bajpai, N., Sahasrabudhe, S., Wasule, D., Professor, A., & Professor, A. (2020). Importance of artificial intelligence and augmented reality in cosmetic and beauty industry post COVID 19. Neelam et Al. World Journal of Pharmaceutical Research, 9(8), 2296-2308. https://doi.org/10.20959/wjpr20208-18280
- Neuman, W. L. (2014). Social research methods: Qualitative and quantitative approaches. Pearson Education Limited.
- Rauschnabel, P. A. (2021). Augmented Reality is Eating the Real-World! The Substitution of Physical Products by Holograms. International Journal of Information Management, 57, 1-15. https://doi.org/10.1016/j.ijinfomgt.2020.102279
- Rejeb, A., Rejeb, K., & Treiblmaier, H. (2023). How augmented reality impacts retail marketing: a state-of-the-art review from a consumer perspective. Journal of Strategic Marketing, 31(3), 718-748. https://doi.org/10.1080/0965254X.2021.1972439
- Saura, J. R., Reyes-Menendez, A., Matos, N. de, Correia, M. B., & Palos-Sanchez, P. (2020). Consumer behavior in the digital age. Journal of Spatial and Organizational Dynamics, 8(3), 190-196.
- Slack, N., Singh, G., & Sharma, S. (2020). The effect of supermarket service quality dimensions and customer satisfaction on customer loyalty and disloyalty dimensions. International Journal of Quality and Service Sciences, 12(3), 297-318. https://doi.org/10.1108/IJQSS-10-2019-0114
- Yim, M. Y. C., Chu, S. C., & Sauer, P. L. (2017). Is augmented reality technology an effective tool for e-commerce? An interactivity and vividness perspective. Journal of Interactive Marketing, 39, 89-103. https://doi.org/10.1016/j.intmar.2017.04.001
- Yunpeng, S., & Khan, Y. A. (2023). Understanding the effect of online brand experience on customer satisfaction in China: a mediating role of brand familiarity. Current Psychology, 42(5), 3888-3903. https://doi.org/10.1007/s12144-021-01706-7
- Zhang, J., Zhang, J., & Zhang, M. (2019). From free to paid: Customer expertise and customer satisfaction on knowledge payment platforms. Decision Support Systems, 127, 1-11. https://doi.org/10.1016/j.dss.2019.113140
- Zhao, H., Yao, X., Liu, Z., & Yang, Q. (2021). Impact of pricing and product information on consumer buying behavior with customer satisfaction in a mediating role. Frontiers in Psychology, 12, 1-11. https://doi.org/10.3389/fpsyg.2021.720151