한국비블리아학회지 (Journal of the Korean BIBLIA Society for library and Information Science)

한국비블리아학회 (Korean Biblia Society for Library and Information Science)
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소셜미디어를 이용한 대학기록관 홍보 활성화 방안에 관한 연구

A Study on Promoting University Archives through Social Media

  • 조민정 (이화여자대학교 일반대학원 문헌정보학과 기록관리학 전공) ;
  • 김지현 (이화여자대학교 사회과학대학 문헌정보학과)
  • 투고 : 2024.08.16
  • 심사 : 2024.09.06
  • 발행 : 2024.09.30
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초록

본 연구의 목적은 대학기록관을 대상으로 전반적인 홍보 활동 및 소셜미디어를 이용한 홍보 현황과 한계를 조사하여 대학기록관의 소셜미디어 기반 홍보 활성화 방안을 제시하는 데 있다. 이를 위해 문헌연구, 소셜미디어 내용 분석, 심층면담을 수행하였고 소셜미디어의 콘텐츠와 운영 측면으로 나누어 대학기록관 홍보 활성화 방안을 제안하였다. 먼저 콘텐츠 측면에서 주제 선정, 내용 작성, 플랫폼 관련 방안을 제시하였다. 주제 선정에 있어 학생들의 관심사를 고려하여 참여를 유도하며 정기 기획 코너를 통해 시류에 맞는 게시물을 꾸준히 올릴 것과 학생들의 일상과 연계된 게시물의 비율을 늘릴 것을 제안하였다. 또한 신입생을 대상으로 한 콘텐츠를 구성하고 대학기록관이 졸업 후에도 동문으로써 연관성이 있는 기관임을 강조하였다. 내용 작성 관련 제안으로 마스코트 및 캐릭터를 활용하고 친근한 어투를 사용함으로써 대학기록관에 대한 학생들의 관심을 유도할 것을 제시하였다. 플랫폼의 경우 2024년 현재 소셜미디어를 운영하는 대학기록관에서 주로 사용하는 유튜브와 인스타그램을 활용할 것을 제안하였다. 더불어 운영 측면에서 재학생 서포터즈 제도 도입과 한국대학기록관협의회를 통한 사례 공유나 타 기관의 사례 참조 및 예산과 인력의 확보에 있어 대학 경영진의 관심과 지원과 같은 인식적인 측면을 강조하였다.

The purpose of this study is to propose strategies for social media-based promotion of university archives by investigating the current status and limitations of public relations activities and social media management of university archives. To this end, a literature review, social media content analysis, and in-depth interviews were conducted, and promoting the university archives was proposed in two aspects: content and management. The content aspect was divided into topic selection, content writing, and platform. When it comes to topic selection, first, the topic should encourage the participation of students based on their interests. Second, write a post that catches on trend periodically. Third, the proportion of posts on students' daily lives should be increased. fourth, the freshmen should be provided with useful and practical information about the university. fifth, posts on oral interviews with alumni and activities of individual alumni or alumni associations can strengthen identity and solidarity among alumni. For content writing, tap into students by using mascots and characters, and everyday language familiar to students. YouTube and Instagram are suggested to be utilized as they are mainly used as of 2024 by university archives that manage social media. In terms of management, managing the student ambassador program, getting the idea from University Archives & Records Centers and related institutes, and securing manpower and budget with the support and cooperation of the parent organization are proposed.

키워드

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