Information Systems Review (경영정보학연구)

The Korea Society of Management Information Systems (한국경영정보학회)
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Decentralized Autonomous Organization (DAO) as a Metaverse Governance: A Case Study of Decentraland DAO

메타버스 운영조직으로서 탈중앙화자율조직(DAO) 사례분석: 디센트럴랜드를 중심으로

  • Jinyoung Han (College of General Education, Chung-Ang University) ;
  • Hyunjung Rhee (College of General Education, Chung-Ang University)
  • 한진영 (중앙대학교 교양대학) ;
  • 이현정 (중앙대학교 교양대학)
  • Received : 2023.08.24
  • Accepted : 2023.12.31
  • Published : 2024.02.29
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Abstract

Metaverse, which supports social and economic activities in the virtual world, is being cited as the core of future Web 3.0 businesses. However, most of the major metaverse platforms currently adhere to the Web 2.0 system and are operated in a centralized manner. Accordingly, this study investigated the form of metaverse operation by examining the case of Decentraland, a metaverse platform operated as DAO, a decentralized autonomous organization in the form of Web 3.0. From the case analysis, we found that Decentraland had positive characteristics such as a horizontal operating structure, fair profit distribution, and transparency, but there were challenges including the possibility of returning to centralization in the operating process, the possibility of abuse of an autonomous system, and inefficiency in decision-making. Therefore, in this study, the timing of transition to DAO governance was discussed, and DAO's efforts for business continuity and the need for adjustment for autonomous operation were suggested as implications. The implications presented in this study are expected to contribute to materializing not only practical but also theoretical aspects of platform operation aimed at web 3.0 as well as the metaverse.

가상세계에서의 사회경제적 활동을 지원하는 메타버스는 미래 웹 3.0 비즈니스의 핵심이 될 공간으로서 언급된다. 그러나 현재 대부분의 주요 메타버스 플랫폼은 웹 2.0 체제를 고수하며 중앙집권형으로 운영되고 있다. 이에 본 연구는 웹 3.0 형태에서 탈중앙화 자율조직인 DAO로 운영되는 메타버스 플랫폼인 디센트럴랜드의 사례를 살펴보며 메타버스 운영형태에 대해 고찰하였다. 사례분석 결과, 디센트럴랜드는 수평적 운영구조, 공정한 수익배분, 투명성 등의 긍정적인 특징을 가졌지만, 운영 과정에서 중앙화로의 회귀 가능성, 자율적 체계의 악용가능성, 의사 결정의 비효율성 등의 한계점도 포착되었다. 이에 본 연구에서는 DAO 거버넌스로의 전환 시점에 대해 논의하고, 비즈니스 지속성을 위한 노력, 자율적 운영을 위한 조정의 필요성을 시사점으로 제시하였다. 디센트럴랜드 DAO의 긍정적인 특징과 한계성을 바탕으로 본 연구에서 제시하는 시사점은 메타버스 뿐 아니라 웹 3.0을 지향하는 플랫폼 운영에 대해 실무적 측면과 아울러 이론적인 체계를 마련해가는 측면에서도 기여점이 있다.

Keywords

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