Acknowledgement
This work was supported by a research grant from Seoul Women's University (2024-0142).
References
- Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: Measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20(4), 644-656. doi:10.1086/209376
- Ball, M. (2020, January 13). The metaverse: What it is, where to find it, who will build it, and fortnite. Matthew Ball. Retrieved April 1, 2024, from https://www.ballmetaverse.co/research/the-metaverse-what-it-is-where-to-find-it-who-will
- Bolton, R. N., & Drew, J. H. (1991). A multistage model of customers' assessments of service quality and value. Journal of Consumer Research, 17(4), 375-384. doi:10.1086/208564
- Chen, X., Fang, S., Li, Y., & Wang, H. (2019). Does identification influence continuous e-commerce consumption? The mediating role of intrinsic motivations. Sustainability, 11(7), 1944. doi:10.3390/su11071944
- Chi, T., & Kilduff, P. P. (2011). Understanding consumer perceived value of casual sportswear: An empirical study. Journal of Retailing and Consumer Services, 18(5), 422-429. doi:10.1016/j.jretconser.2011.06.004
- Choi, M. (2017). The effects of smartphone users' sense of mobile space on their use of media multitasking: Focusing on mediating effect of perception of connectedness. Journal of Communication Research, 54(2), 259-302. doi:10.22174/jcr.2017.54.2.259
- Choi, S. (2013). Determinants of user perceived value and its influence on the usage of smartphone-based mobile commerce: Focusing on service ubiquity and user control. The Journal of Society for e-Business Studies, 18(4), 273-299. doi:10.7838/jsebs.2013.18.4.273
- Cronin, J. J., Brady, M. K., Brand, R. R., Hightower, R., & Shemwell, D. J. (1997). A cross-sectional test of the effect and conceptualization of service value. Journal of Services Marketing, 11(6), 375-391. doi:10.1108/08876049710187482
- Engel, A. K., Kreiter, A. K., Konig, P., & Singer, W. (1991). Synchronization of oscillatory neuronal responses between striate and extrastriate visual cortical areas of the cat. Proceedings of the National Academy of Sciences, 88(14), 6048-6052. doi:10.1073/pnas.88.14.6048
- Gensler, S., Volckner, F., Liu-Thompkins, Y., & Wiertz, C. (2013). Managing brands in the social media environment. Journal of Interactive Marketing, 27(4), 242-256. doi:10.1016/j.intmar.2013.09.004
- Go, S. Y., Jeong, H. G., Kim, J. I., & Sin, Y. T. (2021). 메타버스의 개념과 발전 방향 [Concept and Development Direction of the Metaverse]. Korea Information Processing Society Review, 28(1), 7-16.
- Hong, S. S. (2024, January 19). [오피니언]MZ세대를 중심으로 한 세대 차이 [Generational Differences in the MZ Generation]. Dangjin Newspaper. Retrieved May 10, 2024, from http://www.idjnews.kr/news/articleView.html?idxno=202416
- Hung, A. A., Parker, A. M., & Yoong, J. K. (2009). Defining and measuring financial literacy. RAND Working Paper Series WR-708. Advance online publication, doi:10.2139/ssrn.1498674
- Jang, H.-Y., & Park, K.-J. (2012). Impact of virtual competence and network effect on SNS continuous use intention: Focus on the multidimensional perspective of virtual competence. The Journal of Internet Electronic Commerce Research, 12(2), 165-187.
- Kim, J., Shin, S., & Ryu, I. (2013). The effect of user perceived-value on intention to use for mobile application service. The Journal of Internet Electronic Commerce Research, 13(3), 229-255.
- Kim, J., & You, J.-H. (2021). Influences of meta-verse's characteristic factors over perceived value and continuance intention. Journal of Industrial Economics and Business, 34(6), 1339-1362. doi:10.22558/jieb.2021.12.34.6.1339
- Kim, S. G., & Shin, B. H. (2021). 메타버스 새로운 기회 [A new opportunity for the metaverse]. Seoul, Vegabooks.
- Kleijnen, M., Ruyter, K., & Wetzels, M. (2007). An assessment of value creation in mobile service delivery and the moderating role of time consciousness. Journal of Retailing, 83(1), 33-46. doi:10.1016/j.jretai.2006.10.004
- Ko, H., Kim, C., Jeong, M., Oh, Y., & Lee, S. (2011). The effect of social network service's quality factors on user satisfaction and the intention to continued use. Journal of the Korean society for Quality Management, 39(4), 543-555. doi:10.7469/JKSQM.2011.39.4.543
- Lee, B.-K. (2021). The metaverse world and our future. Review of Korea Contents Association, 19(1), 13-17.
- Lee, D., Choi, J., & Kang, J. (2021). A study on the factors affecting the intention to use vr-based digital content subscription service. Korea Business Review, 25(2), 135-162. doi:10.17287/kbr.2021.25.2.135
- Lee, E.-J., & Jeon, J. (2022). Effect of experience of fashion brand metaverse virtual reality store on perceived avatar identification, perceived fun, and consumer-brand self-congruity. The Journal of the Convergence on Culture Technology, 8(4), 387-395. doi:10.17703/JCCT.2022.8.4.387
- Lee, H., Kim, Y., & Jeong, J.-H. (1999). Utilitarian/hedonic shopping value and shopping satisfaction: Development and testing of a structural model. Korean Management Review, 28(2), 505-538.
- Lim, S. B., & Kim, J. H. (2024, January 22). 메타버스 혹한기 견딘 네이버...작년 최대 MAU 2500만 육박 [Naver overcomes the tough times of the metaverse... The maximum MAU reached 25 million last year]. Financialnews. Retrieved February 10, 2024, from https://www.fnnews.com/news/202401221244167856
- Oh, J. C. (2017). An empirical study on use-diffusion of AR technology based on VAM: The moderating effects of postive TRI. The E-Business Studies, 18(5), 225-244. doi:10.20462/TeBS.2017.10.18.5.225
- Okazaki, S., Molina, F. J., & Hirose, M. (2012). Mobile advertising avoidance: Exploring the role of ubiquity. Electron Markets, 22, 169-183. doi:10.1007/s12525-012-0087-1
- Park, H. G. (2021). Metaverse world. Marketing, 55(5), 42-51.
- Park, Y., Ko, E., & Do, B. (2023). The perceived value of digital fashion product and purchase intention: The mediating role of the flow experience in metaverse platforms. Asia Pacific Journal of Marketing and Logistics, 35(11), 2645-2665. doi:10.1108/APJML-11-2022-0945
- Pura, M. (2005). Linking perceived value and loyalty in location-based mobile services. Managing Service Quality: An International Journal, 15(6), 509-538. doi:10.1108/09604520510634005
- Roig, J. C. F., Garcia, J. S., Tena, M. A. M., & Monzonis, J. L. (2006). Customer perceived value in banking services. International Journal of Bank Marketing, 24(5), 266-283. doi:10.1108/02652320610681729
- Schierz, P. G., Schilke, O., & Wirtz, B. W. (2010). Understanding consumer acceptance of mobile payment services: An empirical analysis. Electronic Commerce Research and Applications, 9(3), 209-216. doi:10.1016/j.elerap.2009.07.005
- Sheth, J. N., Newman, B. I., & Gross, B. L. (1991). Why we buy what we buy: A theory of consumption values. Journal of Business Research, 22(2), 159-170. doi:10.1016/0148-2963(91)90050-8
- Shin, J. C., & Kang, M. S. (2004). A study on the impact of consumer value on the mobile wireless internet on the usage intention and time of the mobile wireless internet. Journal of Consumer Studies, 15(2), 125-143.
- Sparkes, M. (2021). What is a metaverse. New Scientist, 251(3348), 18. doi:10.1016/S0262-4079(21)01450-0
- Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value: The development of a multiple item scale. Journal of Retailing, 77(2), 203-220. doi:10.1016/S0022-4359(01)00041-0
- Tojib, D., & Tsarenko, Y. (2012). Post-adoption modeling of advanced mobile service use. Journal of Business Research, 65(7), 922-928. doi:10.1016/j.jbusres.2011.05.006
- Venkatesh, V., & Davis, F. D. (2000). A theoretical extension of the technology acceptance model: Four longitudinal field studies. Management Science, 46(2), 186-204. doi:10.1287/mnsc.46.2.186.11926
- Walsh, G., Shiu, E., & Hassan, L. M. (2014). Replicating, validating, and reducing the length of the consumer perceived value scale. Journal of Business Research, 67(3), 260-267. doi:10.1016/j.jbusres.2013.05.012
- Wongkitrungrueng, A., & Suprawan, L. (2023). Metaverse meets branding: Examining consumer responses to immersive brand experiences. International Journal of Human-Computer Interaction, 1-20. doi:10.1080/10447318.2023.2175162
- Zhou, Z., & Lee, T. -H. (2021). Augmented reality based interactive tourism content development case study. Journal of Digital Convergence, 19(2), 379-386. doi:10.14400/JDC.2021.19.2.379