Journal of Industrial Convergence (산업융합연구)

DAEHAN Society of Industrial Management (대한산업경영학회)
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The Impact of Digital Leadership, Dynamic Digital Capabilities and Organization Acceptance Intention on Business Digital Transformation

디지털 리더십과 동적 디지털 역량, 조직의 수용의도가 디지털 전환 수준에 미치는 영향

  • Min-Chul Kim (Faculty of Business Administration, Tech University of Korea) ;
  • Jin-Kwon Kim (Department of Business Management, Tech University of Korea) ;
  • Tony Donghui, Ahn (Department of Business Management, Tech University of Korea)
  • Received : 2024.04.01
  • Accepted : 2024.05.20
  • Published : 2024.05.28
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Abstract

The purpose of this study is to investigate various factors affecting the relationship between digital leadership and digital transformation in companies. In particular, focusing on the mediating effect of dynamic digital capabilities that quickly sensing and seizing advanced and convergent digital technologies and apply them to the organization, this study also intends to examine the moderating effect of the organization's acceptance intention. The hypotheses were verified with a sample of 258 copies of data collected by conducting a survey on companies participating in mini-clusters in industrial complexes nationwide. As a result of the study, dynamic digital capabilities showed a significant mediating effect in the relationship between digital leadership and digital transformation, and the effect of dynamic digital capabilities on the level of digital transformation differed according to the organization's digital acceptance intention. This study presented a new concept and measurement items of digital dynamic capabilities, and how to consider digital leadership, dynamic digital capabilities and acceptance level of organization when promoting digital transformation in companies.

최근 4차 산업혁명이라 일컬어지는 디지털 기술의 급속한 변화와 시장 환경의 불규칙한 변화 속에서 기업에서는 첨단화, 융합화된 디지털 기술을 신속히 감지하고 포착하여, 조직에 맞게 적용하는 동적 디지털 역량이 핵심 요소라고 할 수 있다. 본 연구는 기업에서 디지털 리더십과 디지털 전환과의 관계에 영향을 미치는 다양한 요인들을 알아보는 데 목적이 있으며, 특히 조직의 동적 디지털 역량과 조직의 디지털 수용 의도의 매개 혹은 조절 효과를 실증 분석하고자 한다. 전국의 산업단지 내 미니클러스터 참여기업을 대상으로 설문조사를 수행하여 수집한 258부의 자료를 표본으로 가설을 검증하였다. 연구결과 동적 디지털 역량은 디지털 리더십과 디지털 전환과의 관계에서 유의한 매개효과를 보였고, 디지털 수용의도는 동적 디지털 역량과 디지털 전환과의 관계에서 조절효과를 보였다. 본 연구는 조직에서의 동적 디지털 역량, 디지털 수용의도의 개념과 측정항목을 체계화하였으며, 기업에서 디지털 전환 추진 시 동적 디지털 역량을 어떻게 측정 및 제고하고, 조직원의 디지털 수용의도를 어떻게 활용할 것인지에 관한 시사점을 제시하였다는 점에 의의가 있다.

Keywords

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