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TOE 프레임워크를 활용한 RPA 도입 의도에 미치는 영향 요인 연구 - 중소기업 규모의 조절효과를 중심으로 -

A Study on Factors Affecting the Degree of RPA Patching Using the TOE Framework - Focusing on the Effect of Adjusting the Size of Small and Medium-sized Businesses -

  • 곽영기 (동국대학교 일반대학원 핀테크블록체인학과) ;
  • 이원부 (동국대학교 일반대학원 핀테크블록체인학과)
  • Kwak, Young-Ki (Dept. of Fintech and Blockchain, Dongguk University-Seoul) ;
  • Lee, Won-Boo (Dept. of Fintech and Blockchain, Dongguk University-Seoul)
  • 투고 : 2024.03.05
  • 심사 : 2024.03.14
  • 발행 : 2024.03.31

초록

Purpose: By empirically analyzing factors that affect the intention to introduce RPA, we aim to increase understanding of RPA introduction in small and medium-sized businesses and contribute to establishing an effective introduction strategy. The aim is to improve the company's productivity, reduce costs, and strengthen its competitiveness. It also provides policy recommendations for the introduction of RPA. Methods: A survey was conducted to examine whether the technical, organizational, and environmental factors of the TOE framework had an impact on the intention to adopt RPA. We also used stepwise regression analysis to determine whether firm size moderates this relationship. Results: Technical factors, organizational factors, and environmental factors were all found to have a significant impact on small and medium-sized enterprises' intention to adopt RPA. It was confirmed that company size has a moderating effect affecting the intention to adopt RPA. In particular, customer pressure, relative advantage, competitive pressure, age, government support, and the perceived ease of use of RPA was a key determinant of its adoption by small and medium-sized enterprises. Conclusion: This suggests that small and medium-sized businesses should comprehensively consider technical, organizational, and environmental factors when introducing RPA. It is expected to increase understanding of RPA introduction in small and medium-sized businesses, contribute to establishing effective introduction strategies, and contribute to improving company productivity, reducing costs, and strengthening competitiveness.

키워드

참고문헌

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