Journal of the Korean Society of Marine Environment & Safety (해양환경안전학회지)

The Korean Society of Marine Environment and safety (해양환경안전학회)
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Text Mining Analysis of Media Coverage of Maritime Sports: Perceptions of Yachting, Rowing, and Canoeing

텍스트마이닝을 활용한 해양스포츠에 대한 언론 보도기사 분석: 요트, 조정, 카누를 중심으로

  • Ji-Hyeon Kim (Department of Liberal Arts, Mokpo National Maritime University) ;
  • Bo-Kyeong Kim (Department of Tourism Management, Dong-A University)
  • 김지현 (목포해양대학교 교양과정부) ;
  • 김보경 (동아대학교 관광경영학과)
  • Received : 2023.09.04
  • Accepted : 2023.10.27
  • Published : 2023.10.31
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Abstract

This study aimed to investigate the formation of the social perception of domestic maritime sports using text mining analysis of keywords and topics from domestic media coverage over the past 10 years related to representative maritime sports, including yachting, rowing, and canoeing. The results are as follows: First, term frequency (TF) and word cloud analyses identified the top keywords: "maritime," "competition," "experience," "tourism," "world," "yachting," "canoeing," "leisure," and "participation." Second, semantic network analysis revealed that yachting was correlated with terms like "maritime," "industry," "competition," "leisure," "tourism," "boat," "facilities," and "business"; rowing with terms like "competition" and "Chungju"; and canoeing with terms like "maritime," "competition," "experience," "leisure," and "tourism." Third, topic modeling analysis indicated that yachting, rowing, and canoeing are perceived as elite sports and maritime leisure sports. However, the perception of these sports has been demonstrated to have little impact on society, public opinion, and social transformation. In summary, when considering these results comprehensively, it can be concluded that yachting and canoeing have gradually shifted from being perceived as elite sports to essential elements of the maritime leisure industry. Contrariwise, rowing remains primarily associated with elite sports, and its popularization as a maritime leisure sport appears limited at this time.

본 연구는 국내 해양스포츠의 사회적 인식이 어떻게 형성되었는지를 알아보고자 수행되었다. 이를 위해 해양스포츠의 대표적 종목인 요트, 조정, 카누와 관련된 최근 10년간 국내 언론 보도기사의 키워드 및 토픽을 활용하여 빅데이터 분석 방법 중 텍스트 마이닝 분석을 실시하였으며, 도출된 결과는 다음과 같다. 첫째, TF 분석과 워드 클라우드 분석 결과 해양, 대회, 체험, 관광, 세계, 요트, 카누, 레저, 참여등이 상위 키워드로 나타났다. 둘째, 의미연결망 분석 결과 요트는 해양, 산업, 대회, 레저, 관광, 보트, 시설, 사업 등과 상관관계가 나타났고, 조정은 대회, 충주 등과, 카누는 해양, 대회, 체험, 레저, 관광 등과 상관관계가 나타났다. 셋째, 토픽모델링 분석 결과 요트, 조정, 카누가 엘리트 체육과 해양레저스포츠로서 인식이 형성된 것을 알 수 있었으나 시간의 변화에 따라 사회전반적인 쟁점과 의견의 흐름 및 사회적 변화는 미미한 것으로 나타났다. 이상의 결과를 종합하면 요트와 카누는 엘리트 체육이라는 인식에서 해양레저스포츠로 점차 인식이 형성되어 해양레저산업에 중요한 요소로 활용되고 있다는 것을 알 수 있었으며, 조정은 엘리트 체육 중심의 사회적 인식이 크게 변하지 않아 해양레저스포츠로서 대중화가 아직은 미미한 것으로 사료된다.

Keywords

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