Korean Journal of Community Nutrition (대한지역사회영양학회지)

The Korean Society of Community Nutrition (대한지역사회영양학회)
권호 표지
DOI QR코드

DOI QR Code

Health behaviors and eating habits in people's 20s and 30s according to food content usage level on social media: a cross-sectional study

소셜미디어 음식 콘텐츠 이용수준에 따른 20-30대의 건강행동 및 식습관에 대한 단면 조사연구

  • Seo-Yeon Bang (Major in Nutrition Education, Graduate School of Education, Chonnam National University) ;
  • Bok-Mi Jung (Division of Food and Nutrition, Chonnam National University)
  • 방서연 (전남대학교 교육대학원 영양교육전공) ;
  • 정복미 (전남대학교 식품영양과학부)
  • Received : 2023.09.18
  • Accepted : 2023.10.26
  • Published : 2023.10.31
Download PDF
⟨ Previous Next ⟩

Abstract

Objectives: This study was intended to investigate adults' health behaviors and eating habits according to their levels of social media use. Methods: From May 27 to July 11, 2022, an online survey was conducted of 452 male and female social media users in their 20s and 30s, and their eating habits and health behaviors were compared and analyzed according to their degree of social media use. For each of the three levels of food content use, the frequency of social media content use, and the total score range of average social media viewing time per day were divided into three parts, and a group with a score of less than 2 points was classified as low-use; a group with a score of 2 or more and less than 3 points was classified as middle-use; and a group with a score of 3 points or more was classified as high-use. Results: The use of food content was higher in women than in men (P < 0.001), and higher in those in their 20s than in those in their 30s (P < 0.001). The group with a high level of food content use showed a higher rate of post-use hunger than the group with a low level (P < 0.01). The experience of eating after using food content was also higher in the group with a high level of use than in the group with a low level of use (P < 0.001). The group with a normal or high level of food content use had more negative eating habits than the group with a low level. Conclusions: The study highlighted the need to provide desirable food content to people in their 20s and 30s with negative eating habits and to promote them so that they can use the right healthy nutrition-related content.

Keywords

References

  1. Dijck J, Poell T. Understanding social media logic. Media Commun 2013; 1(1): 2-14. https://doi.org/10.17645/mac.v1i1.70
  2. Eckler P, Worsowicz G, Rayburn JW. Social media and health care: An overview. Pract Manag 2010; 2(11): 1046-1050. https://doi.org/10.1016/j.pmrj.2010.09.005
  3. Delormier T, Frohlich KL, Potvin L. Food and eating as social practice -understanding eating patterns as social phenomena and implications for public health. Sociol Health Illn 2009; 31(2): 215-228. https://doi.org/10.1111/j.1467-9566.2008.01128.x
  4. Vaterlaus M, Patten EV, Roche C, Young JA. #Gettinghealthy: The perceived influence of social media on young adult health behaviors. Comput Hum Behav 2015; 45: 151-157. https://doi.org/10.1016/j.chb.2014.12.013
  5. You SO, Shin GH, Kim SJ. Does mukbang watching really affect obesity? Focusing on the factors related to health and mukbang watching. Korean J Journal Commun Stud 2021; 65(2): 205-240.
  6. Kim KY, Kyung SB. The effect of social network service (SNS)-based food content information quality on user satisfaction, intention to use, and information sharing intention. Inter J Tour Hosp Res 2018; 32(8): 177-192.
  7. Lee JS, Lee JY. An analysis on consumer happiness through content analysis: Focusing on the "small but certain happiness" trend. Cult Converg 2019; 41(3): 1091-1136.
  8. Jang YJ, Kim MR. Need for interaction or pursuit of information and entertainment? The relationship among viewing motivation, presence, parasocial interaction, and satisfaction of eating and cooking broadcasts. Korean J Broading Telecom Stud 2016; 30(4): 152-185.
  9. Choi YJ. Why are viewers enthusiastic about television eating(cooking) programs? The effect of stress release and the political economic approach. J Politi Commun 2017; 44: 121-150.
  10. An SK, Lee BJ. Effects of viewing motivations on viewing preferences and viewing intentions of television food programs. J Korean Soc Food Cult 2014; 29(3): 259-269. https://doi.org/10.7318/KJFC/2014.29.3.259
  11. Kim DH, Song YA. The persuasive impact of fit between message goals (promotion vs. prevention) and modality of message on social media. J Korea Contents Assoc 2021; 21(2): 604-621.
  12. Kinard BR. Insta-Grams: The effect of consumer weight on reactions to healthy food posts. Cyberpsychol Behav Soc Netw 2016; 19(8): 481-486. https://doi.org/10.1089/cyber.2016.0085
  13. Schiffman H. Sensation and perception: An integrated approach. New York: Wiley; 2007.
  14. Luo X, Zhang J, Duan W. Social media and firm equity value. Inf Syst Res 2013; 24(1): 146-163. https://doi.org/10.1287/isre.1120.0462
  15. De Silva A, Salem V, Matthews PM, Dhillo WS. The use of functional MRI to study appetite control in the CNS. Exp Diabetes Res 2012; 2012: 1-13. https://doi.org/10.1155/2012/764017
  16. Jung EY, Hong YH. Environmental factors related to food intake: Eating environment and food environment. Food Ind Nutr 2010; 15(2): 19-25.
  17. Oh MH. Effects of the use of food-related content on dietary behaviors and dietary self-efficacy of high school students in Seoul and Gyeonggi areas [master's thesis]. Graduate School of Education Sookmyung Women's University; 2019.
  18. Lee YD. Development of dietary behavior diagnosis checklist in adults and relationship between dietary quality index [master's thesis]. Graduate School Wonkwang University; 2014.
  19. Lee JS, Kim HY, Hwang JY, Kwon SH, Chung HR, Kwak TK et al. Development of nutrition quotient for Korean adults: Item selection and validation of factor structure. J Nutr Health 2018; 51(4): 340-356. https://doi.org/10.4163/jnh.2018.51.4.340
  20. Lee KJ, Kim SH. A study on effect of the food design on consumers trust and intention to visit in Instagram. J Korean Design Cult 2019; 25(1): 330-343. https://doi.org/10.18208/ksdc.2019.25.1.329
  21. Kim KY, Kyung SB. The effect of social network service (SNS)-based food content information quality on user satisfaction, intention to use, and information sharing intention. Int J Tour Hosp Res 2018; 32(8): 177-192.
  22. Choi TH, Lee MC, Kim DS. Effects of the YouTube and Instagram on eating out behavior intention of college student: Focused on differences between group according to gender and involvement. Culin Sci Hosp Res 2021; 27(12): 191-199.
  23. Kim BM, Kim KH. Association between food content watching and nutrition quotient in adolescents (NQ-A) in Seoul. J Korean Soc Food Cult 2023; 38(1): 61-72.
  24. Yun SW, Kang HJ, Lee HM. Mukbang and Cookbang-watching status and dietary life of university students who are not food and nutrition majors. Nutr Res Pract 2020; 14(3): 276-285. https://doi.org/10.4162/nrp.2020.14.3.276
  25. Park SY. A study on factors affecting use motivation and preference in TV food program viewing. J Korea Contents Assoc 2020; 20(7): 534-546.
  26. Kim SJ, Kim CB. A study on the relationships among SNS information characteristics, the characteristics of information provider and the intention to visit the restaurants: Focused on millennials generation. Korean Bus Educ Rev 2017; 32(4): 279-299. https://doi.org/10.23839/kabe.2017.32.4.279
  27. Kim HJ. A study on food porn as a sub-culture: Centering on internet 'meokbang' (eating scene) in africa TV. Humanit Res 2015; 50: 433-455.
  28. Nam HY, Jung BM. A comparative study of the dietary behavior of adults aged 20 and over according to the mukbang viewing time. Korean J Community Nutr 2021; 26(2): 93-102. https://doi.org/10.5720/kjcn.2021.26.2.93
  29. Marcelinoa AS, Adamb AS, Couronneb T, Koster EP, Siefferman JM. Internal and external determinants of eating initiation in humans. Appetite 2001; 36(1): 9-14. https://doi.org/10.1006/appe.2000.0375
  30. Rounsefell K, Gibson S, McLean S, Blair M, Molenaar A, Brennan L et al. Social media, body image and food choices in healthy young adults: A mixed methods systematic review. Nutr Diet 2020; 77: 19-40. https://doi.org/10.1111/1747-0080.12581
  31. Yoo SW, Shin GH, Kim SJ. Does mukbang watching really affect obesity? Focusing on the factors related to health and mukbang watching. Korean J Journal Commun Stud 2021; 65(2): 205-240.